Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …

The 5 Benefits of Using Video Content for Sales and Social Selling

The 5 Benefits of Using Video Content for Sales and Social Selling

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf. It is no secret that the Internet can provide you with a wealth of advertising opportunities, but it is essential to remember that some may be more effective …

6 Characteristics of Great B2B Content

2 Ways to Delight Your Customers with After-Sales Content Marketing

Sales are the bread and butter of any business. It’s important to remember that your relationship with a customer does not end simply because money has changed hands. If you work in sales, then you know how difficult it is to acquire and build a relationship with a new customer. Research has discovered that 44 percent of companies have a greater focus …

The Value of Finding Your Audience

The Value of Finding Your Audience

As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in a rat race looking for the latest and greatest tips to get ahead, achieve success, and pass their competition. The problem is …

Why B2B Influencer Marketing is Your Next Big Thing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry. If you too are interested in utilizing the …

The Power of Influencers in Your Marketing Campaign

The Power of Influencers in Your Marketing Campaign

Marketers are always looking for innovative ways to broaden their reach and increase conversions. It can be challenging to find the right targeting strategies for the customers you want to attract. When you’ve worn through all the tricks in your marketing toolbox, try tapping into your influencers for help. These individuals and independent operations cultivate dedicated followings by providing consistent, …

Top Brands Are Moving Advertising Dollars to Influencer Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

We are finally starting to see a shift in advertising dollars.  This is a topic that we have been advocating for some time now.  Our products are designed to not only break market segments for our clients but also position them as the influencer within their industries.  Social media is long-term investment.  One that should be discussed directly with the CFO. …

Learn Why Inbound Marketing Is the Future of Selling

Learn Why Inbound Marketing Is the Future of Selling

Traditionally, marketing and sales have kept their distance from one another. Even though both play integral parts in attracting customers and closing deals, salespeople remained unconcerned about how a lead comes to the organization, while marketers just assumed it was the sales team’s job to convince the prospective client. But this way of thinking is quickly going the way of …

The Right Way to Network on Social Media

The Right Way to Network on Social Media

In their book Start Your Own Business , the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors discuss the essential ways you should start promoting your business on social media. The days of in-person …