What Makes Social Media Marketing so Important for Businesses Today?

What Makes Social Media Marketing so Important for Businesses Today?

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated …

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media?

Do you need a massive audience to be huge in social media? Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but …

Why It's Time to Stop Reading About Content Marketing and Start Doing It

Why It’s Time to Stop Reading About Content Marketing and Start Doing It

Earlier this year, I published a list of some of the most striking content marketing statistics that all marketers and business owners should know: Overwhelmingly, these statistics reflect the fact that marketers understand the important role content marketing can play in their campaigns and see the value in investing in it as a business strategy. But let me ask you …

4 Reasons Why Your Business Should Invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety …

How start-ups can get the most from digital marketing

How start-ups can get the most from digital marketing

Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few. The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers …

If you think you don’t need brand influencers

If you think you don’t need brand influencers, think again

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if …

4 Social Media Marketing Strategies for Startups

4 Social Media Marketing Strategies for Startups

As a startup, what comes first: the money or the marketing? If you dig into this chicken-and-egg dilemma (or if you have been struggling to grow your startup on a shoestring budget), you’ll quickly realize there is no easy answer. Startups need customers to make money, and they need money to get customers. Without great marketing, customers won’t know your …

Why Agencies of the Future Must Have Distribution Platforms

Why Agencies of the Future Must Have Distribution Platforms

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. This improves the overall caliber of agency services. A variety of agencies are currently testing distribution …

The Importance of Building Trust Online

The Importance of Building Trust Online

Regardless of the type of business you’re talking about, the importance of building trust cannot be overstated enough. In many ways, it’s the most powerful weapon that an organization has — it’s what separates your brand from your closest competitor. In the “old days,” building trust was primarily handled through word of mouth: One satisfied customer tells another, who tells two …