The 3 Cs Of 2017:  Content

The 3 Cs Of 2017: Content, Commerce, And Customer Experience

If 2016 could be summed up, it would be the year of data. For months we’ve discussed it, watched CMOs invest in it, and listened endlessly to people talking about its synergy with creativity. At the end of it all, we find ourselves with heaps of data—and probably not enough to show for it. That’s why 2017 will be different, …

Data becoming indispensable to marketers around the world

Data becoming indispensable to marketers around the world

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries. The third edition of the annual Global Review of Data-Driven Marketing and Advertising has once again revealed the starring role data-driven marketing and advertising (DDMA) …

Making The Business Case For Customer Success

Making The Business Case For Customer Success

The fast growing recognition of Customer Success is a survival tactic for most SaaS companies today. However, with Customer Success, the customer is the beneficiary of an exceptional customer experience and is extracting the maximum value from the product or service they have purchased from you. In the end, it will be a win/win for all. Despite the obvious, if a …

How to Use Social Listening to Find Qualified Sales Leads

How to Use Social Listening to Find Qualified Sales Leads

Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what …

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter! The first thing you need to know is what tools will help you analyze your data.  Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly.  Here are a few noteworthy ones: A few years ago Twitter Analytics was introduced, …

How to Leverage Intent Data to Drive More Revenue

How to Leverage Intent Data to Drive More Revenue

As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions …

Why 2017 is set to be the year of the video

Why 2017 is set to be the year of the video

2017 will be a watershed moment for video, as consumption moves from the TV to other devices. As technology develops we’ll see more immersive experiences like virtual reality that are intrinsically linked to video, which will mean advertising and publishers follow suit. In an increasingly mobile and video-focused world, programmatic video is a huge opportunity market, which has the potential …

How digital media won the White House for an 'analog' audience

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the …

4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right …

3 Ways to Extract Meaningful Audience Insights from Twitter

3 Ways to Extract Meaningful Audience Insights from Twitter

I’m a big fan of Twitter – it’s the social network I use the most and I get a huge amount of value from it. So it confuses me when I see complaints about the platform being too confusing or too difficult, rendering is largely useless in the eyes of many. And while not every brand will get value from tweets, there are a heap …