11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a …

10 ways nonprofits and small businesses can leverage social media

10 ways nonprofits and small businesses can leverage social media

One great thing about social media marketing is that it can work for everyone—from a local flower shop to a church charity to a fortune 500 company, social media matters. Social media has something available for you in order to help your business be successful, so don’t be discouraged if you don’t have a huge following or a giant advertising …

What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. You see, no matter how good the messaging and content that you create …

5 marketing tips to help you reach the price-sensitive customer

5 marketing tips to help you reach the price-sensitive customer

Every target market is different and trying to use the same tactics on each demographic can yield less than satisfactory results. With that being said, you can’t approach price-sensitive customers with the same strategy that you use to reach customers who fall on the upper end of the spending echelon. You must adjust your marketing messaging to satisfy their needs. …

How audience profiling

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up of real people. Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them, what they want and need and what will motivate them to buy. …

A Best Practice Guide to Social Media Marketing

A Best Practice Guide to Social Media Marketing

In a data-driven digital era, knowledge is synonymous with success. The more detailed your insights, the more easily you’ll be able to identify the strengths and weaknesses within the social specialism, and refine your approach. Thankfully, there are an abundance of social listening tools that you can use to leverage essential information that will inform and enhance your social media …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …

How You Can Get More Customers In 2017

How You Can Get More Customers In 2017

The new year is upon us, and businesses are down on planning their marketing strategies for the year. All most businesses want to achieve is more profit, but your marketing strategy is usually not the only thing that needs some fine tuning. Rahul Aggarwal, CEO of one of the largest design and logo marketplace, which has 37,000 registered designers producing …

5 Best Practices for Publishing Content to LinkedIn

5 Best Practices for Publishing Content to LinkedIn

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best …

7 Ways to Find Your Target Audience on Twitter

7 Ways to Find Your Target Audience on Twitter

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product. We have an overall idea …