Influencer Marketing Ideas from the Worlds Most Amazing Marketers

Influencer Marketing Ideas from the Worlds Most Amazing Marketers

The idea isn’t so much about feeding your ego (stay humble people), but rather to build authority in your niche. Your goal is to associate your personal brand with a specific topic—your area of expertise—in the minds of your audience. The influencer marketing that helps businesses grow—the type that’s appropriate for personal branding—calls for: – Targeting people your prospects trust …

7 Surefire Ways To Fail At Lead Generation Using Content Markting

7 Surefire Ways To Fail At Lead Generation Using Content Markting

The content on your web pages, blog posts, landing pages and downloadable educational resources gives you an opportunity to attract prospects, build trust with them and answer questions critical to their buyer journeys. Without content, your digital marketing assets would be a series of empty web pages. Content is everything. If you fail to make it a cornerstone of your …

12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing's Next Big Thing

12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing, Now

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. It is digital marketing’s next best thing, that …

Understand How Content is Influencing Buyers: A Primer on Attribution Models

Understand How Content is Influencing Buyers: A Primer on Attribution Models

“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which particular order influences people to …

The Five Most Important Digital Marketing Skills for 2017

The Five Most Important Digital Marketing Skills for 2017

As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must evolve as well if businesses are to be able to successfully execute digital marketing strategies in 2017. Does your marketing team have the most important skills it needs for continued success and enhanced efforts? To identify potential talent gaps you’ll need to hire for, check …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …

How to Use Twitter Advanced Search Like a Pro

How to Use Twitter Advanced Search Like a Pro

We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second). Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or …

6 Characteristics of Great B2B Content

6 Characteristics of Great B2B Content

We hear a lot that content is king, but companies that produce the best content seem to rule over the largest kingdoms — and B2B content is no exception. “Good enough” just won’t cut it when it comes to content marketing, so what can you do to stand out in the digital crowd? I’ve identified six key characteristics that separate …

Social Media Marketing: Everything You Need to Know to Win More Customers

Social Media Marketing: Everything You Need to Know to Win More Customers

But social media marketing only works if you’re strategic about what you post and where you post it. This guide will introduce you to the key principles behind successful social media marketing for your small business. Social media marketing is digital marketing strategy businesses use to build awareness and engagement with customers by posting on popular online platforms life Facebook, Twitter …

Influencer Content Marketing: The Art of Relationships and the Science of Software

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, Drew, Ann, Sheryl, Michael, Rebecca, …