Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

How to Make Your Digital Marketing Strategy Relevant for 2017

How to Make Your Digital Marketing Strategy Relevant for 2017

As marketers kick off the new year, they can expect some trends from last year to carry over, as well as for new ones to emerge. Having started in digital marketing in 1999, I’m familiar with shifts in how consumers use the internet, and what tactics marketers use to reach them. A seismic shift is occurring: As mobile use increases, …

Why are big brands still searching out successful digital strategies?

Why are big brands still searching out successful digital strategies?

Some big brands are still looking for the best way forward in the transition to digital and are facing a variety of challenges along the way, including internal issues, the need for more dynamic media approaches and the pressure to stay up-to-date in a quickly evolving space. Digital marketing has been an adjustment for all companies, but, in a way, …

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn’t Ignore It

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty. It reminded me of an interview I once read with a …

How To Get Noticed On Twitter?

How To Get Noticed On Twitter?

I want you to ask yourself these 3 questions… Are you increasing your followers on a weekly basis? Are you using #hashtags to promote your tweets? Do you constantly monitor twitter insights to get a better idea how well your account is performing? If so and you still find that engagement levels are low, then perhaps something is wrong. In …

Facebook Live will become ‘as big as TV’ for ads

Facebook Live will become ‘as big as TV’ for ads

Web development platform Wix reckons Facebook Live could become as popular a medium as TV for advertising around sports events like the Super Bowl. Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third …

How digital media won the White House for an 'analog' audience

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

12 Hacks to Get a Better Following on Social Media

12 Hacks to Get a Better Following on Social Media

Social Media has become an essential digital marketing channel for most businesses. However, far too often, people overlook the hard work and dedication behind strong profiles and stick to believe in the “overnight success” story. Unfortunately, social networks don’t work like that. This post will reveal 12 hacks and strategies to grow a better following on social media. Whenever you …