How To Get Noticed On Twitter?

How To Get Noticed On Twitter?

I want you to ask yourself these 3 questions… Are you increasing your followers on a weekly basis? Are you using #hashtags to promote your tweets? Do you constantly monitor twitter insights to get a better idea how well your account is performing? If so and you still find that engagement levels are low, then perhaps something is wrong. In …

Facebook Live will become ‘as big as TV’ for ads

Facebook Live will become ‘as big as TV’ for ads

Web development platform Wix reckons Facebook Live could become as popular a medium as TV for advertising around sports events like the Super Bowl. Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third …

How digital media won the White House for an 'analog' audience

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

12 Hacks to Get a Better Following on Social Media

12 Hacks to Get a Better Following on Social Media

Social Media has become an essential digital marketing channel for most businesses. However, far too often, people overlook the hard work and dedication behind strong profiles and stick to believe in the “overnight success” story. Unfortunately, social networks don’t work like that. This post will reveal 12 hacks and strategies to grow a better following on social media. Whenever you …

11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

How to Start a Career in Digital Marketing

How to Start a Career in Digital Marketing

Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies? A career in an industry that could land you your choice of in-house or agency roles, but …

The tracking trap in digital marketing

The tracking trap in digital marketing

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically quipped that “the last bastion of unaccountable spending” was the corporate marketing department. Schmidt’s comment was no doubt intended to contrast the measurability of online marketing against the opaqueness of traditional media. In the first decade of the …

5 tips for successful influencer outreach

5 tips for successful influencer outreach

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, …

The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …