20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …

How digital media won the White House for an 'analog' audience

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the …

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during a time when people rely …