What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. You see, no matter how good the messaging and content that you create …

Why are big brands still searching out successful digital strategies?

Why are big brands still searching out successful digital strategies?

Some big brands are still looking for the best way forward in the transition to digital and are facing a variety of challenges along the way, including internal issues, the need for more dynamic media approaches and the pressure to stay up-to-date in a quickly evolving space. Digital marketing has been an adjustment for all companies, but, in a way, …

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Do you know how many sites there are in the ecommerce universe? According to Lemonstand , there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s …

Top 20 Content Marketing Tools for 2017

Top 20 Content Marketing Tools for 2017

Content marketing requires a greater focus from some businesses than traditional advertisement routes–especially for niche industries like fashion or motorsports. Promoting quality content can increase your business’s brand authority, social media outreach and web traffic, which culminates in better ROI. Content marketing is the centerpiece of any SEO campaign, and loads of useful tools are available to refine your content strategy. Following …

How to Segment Your Traffic to Increase Leads and Conversions

How to Segment Your Traffic to Increase Leads and Conversions

Whether you’re marketing an e-commerce site, an SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results by delivering the right experience to the right person at the right time. (highlight to tweet) Before I explain how to create personalized web journeys and marketing funnels for your audience buckets, let’s first establish why …

13 Big New social media marketing trends in 2017

13 Big New social media marketing trends in 2017

Social media is bound to take centerstage when it comes to the digital marketing strategies in 2017 and its rapid growth will serve as its fuel that will map it among the best options marketers can target. 2017 has seen a new twist in the social media marketing industry and among the big new trends that marketers are taking up …

How content marketing can help your online store?

How content marketing can help your online store?

Success in sales almost always comes down to communication. And in the competitive ecommerce universe, content marketing is the best way to engage with those browsing through the store. Having a profitable street-side store has never been easy. It means long hours, paying rent and staying up to date on municipal regulations. Ecommerce, which now moves nearly €6 billion in …

6 Undeniable Signs You Need to Invest in Video

6 Undeniable Signs You Need to Invest in Video

It’s 2017, and video is still dominating the marketing scene with no signs of going anywhere. If video marketing is not very prominent in your strategy, then here are a few warning signs you need to watch. If any of the points in this article apply to your business, you need to invest in video! Likes on social media are …

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales

5 Business Strategies To Boost Your First Quarter Sales Stop wasting money on ads that don’t work and start using these tips to make more sales. Image credit: Shutterstock —Shares February 18, 2017 You might have succeeded in turning a great idea into a business, but if you can’t get people to purchase your product or service, you don’t really have …

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a …