Social Media Trends For 2017 To Boost Your Marketing

Social Media Trends For 2017 To Boost Your Marketing

I want to talk to you today about social media trends for 2017 and what you should really be focusing on this year and make the most out of your social media marketing. The first thing that you need to be focusing on in 2017 is video. I’m you probably fed up of hearing this because you’ve probably heard it …

Dear Brand Marketers

Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media, It’s Not.

Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media. Many brand and digital marketers are poorly confusing influencer marketing with earned …

15 Experts Reveal How To Explode Your Organic Facebook Reach

15 Experts Reveal How To Explode Your Organic Facebook Reach

You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar story for most people sharing content on Facebook. …

How to Rise Above the Social Media Noise in 2017

How to Rise Above the Social Media Noise in 2017

The key to success in social mediais not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and …

Why Your Startup Needs Social Media

Why Your Startup Needs Social Media

For those who haven’t got the memo, it’s no secret that social media has become quite popular over the last couple of years. Actually, “quite popular” is a biiiit of an understatement. A recent study shows that 97% of online adults aged 16-64 have visited or used a social network within the last month. Almost all of the world’s active …

Influencer marketing: With 960% ROI

Influencer marketing: With 960% ROI, how can you ignore it? (VB Live)

With an extraordinary 960% ROI, influencer marketing should be a top priority. But who should you connect with, how do you develop the relationship, and how can you leverage it effectively? Join this interactive VB Live event for insight into getting the best results. Who are they going to believe — you, the person looking to make a profit from …

5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …