12 Emerging Influencer Marketing Trends for Social Media to Watch

12 Emerging Influencer Marketing Trends for Social Media to Watch

Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. At a time when changes are occurring at an accelerated pace, it appears increasingly risky to predict what is coming. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and distribution of content. We can …

9 Facets of a Revenue-Driving Content Strategy

The 5 Ultimate Content-Marketing Tools

All the typical social-media platforms and marketing tools must be deployed and consistently updated with content. That can be overwhelming as you try to wrap your arms around managing the writing skills, social-media skills, video-production skills and project-management skills required to create powerful campaigns. Fear not! There are businesses that have thought of the content-creation needs of entrepreneurs just like you …

Why we’re ditching Demo Days

Why we’re ditching Demo Days

I started to realize that Demo Days might be getting stale when an investor at one of our events told me to share the highlights after the pitches were done — he would be out in the hallway with a beer. Another time, an investor said he wanted to quit his job and build a startup that goes to pitch …

How to Rise Above the Social Media Noise in 2017

How to Rise Above the Social Media Noise in 2017

The key to success in social mediais not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and …