Mobile Local Marketing: Reaching the Mobile Customer

Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with …

Turn Your Website into a Lead Generation Goldmine

Tips for Increasing the Efficiency of Your Business Online

Online business owners are typically sole proprietors and due to that, efficiency needs to be part of everything you do. Your business can be lean and mean, and run almost on autopilot for most things that you do which don’t require your input – provided you set it up that way. There are numerous people that you can outsource part …

5 common marketing automation mistakes

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For …

How to Make Your Digital Marketing Strategy Relevant for 2017

How to Make Your Digital Marketing Strategy Relevant for 2017

As marketers kick off the new year, they can expect some trends from last year to carry over, as well as for new ones to emerge. Having started in digital marketing in 1999, I’m familiar with shifts in how consumers use the internet, and what tactics marketers use to reach them. A seismic shift is occurring: As mobile use increases, …

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Social Media & The Consumer Buying Process Tintero Creative

Social Media & The Consumer Buying Process Tintero Creative

Sales rarely happen on the first interaction.  In fact, they often take a handful of “touches” or interactions with your brand before someone decides to trust you with their purchase.  Social media and digital tools offer a great resource to both consumer/client and the business, but you need to be able to know how to leverage them.  Let’s walk through …

Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …

How to Do Lead Generation in WordPress Like a Pro

How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website? Lead generation should be a top priority for all businesses because at the end of the day, you want to convert your website visitors into subscribers and customers. In this article, we will show you how to do lead generation in WordPress like a pro. Since this is …