LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

LinkedIn’s Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

Does it feel like the desktop-browser version of LinkedIn hasn’t changed that much in recent years? That’s because it hasn’t, at least when it comes to its overarching look and feel. The site got its last sweeping redesign back in 2012; everything since then has been incremental and evolutionary. Today, however, the kingpin of business-oriented networking—now officially part of Microsoft …

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

5 Reasons Why You Need to Take Advantage of Influencer Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp , …

Five Inexpensive Tips to Get Your Startup Noticed

Five Inexpensive Tips to Get Your Startup Noticed

Congratulations on entering the space and launching your own startup! But, you know you won’t be making much out of it if it remains unnoticed. There are no magical ways for letting the world know about your super cool startup, just a few quick and inexpensive tips to help you attract new business. Make profiles on Facebook and twitter immediately …

12 Hacks to Get a Better Following on Social Media

12 Hacks to Get a Better Following on Social Media

Social Media has become an essential digital marketing channel for most businesses. However, far too often, people overlook the hard work and dedication behind strong profiles and stick to believe in the “overnight success” story. Unfortunately, social networks don’t work like that. This post will reveal 12 hacks and strategies to grow a better following on social media. Whenever you …

Blogging Tools and Resources to Grow Your Blog

Blogging Tools and Resources to Grow Your Blog

I would love to say that I hit the door running and everything has been easy going ever since I began this journey in 2007, but that has  not been the case. I took some breaks in the beginning when life happened, but have been going strong for the past 7 years now. Over the course of my blogging career — …

How to Use Behavioral Data to Create a Seamless Customer Experience

How to Use Behavioral Data to Create a Seamless Customer Experience

Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In order to cut through the …

Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017

It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists. Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are now …