How to Use Behavioral Data to Create a Seamless Customer Experience

How to Use Behavioral Data to Create a Seamless Customer Experience

Marketing experts today face far more difficult challenges than in the past. It used to be as simple as deciding whether to offer a buy-one-get-one-free, or some other type of incentive. Today’s customers can be reached by any number of retailers, offering hundreds, if not thousands, of different experiences, messages, and opportunities to buy. In order to cut through the …

Seven Marketing Automation Predictions and Best-Practices for 2017

Seven Marketing Automation Predictions and Best-Practices for 2017

It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists. Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are now …

Your Guide to Using Cold Emails for Lead Generation

Your Guide to Using Cold Emails for Lead Generation

Cold email initiatives can be a great way to generate leads for your company, no matter what kind of industry you’re in. However, not many people are familiar with what cold emailing is, and most just assume that it’s similar to cold calling, which has a pretty bad reputation among businesses and consumers alike. However, cold emailing is used by …

How to Do Lead Generation in WordPress Like a Pro

How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website? Lead generation should be a top priority for all businesses because at the end of the day, you want to convert your website visitors into subscribers and customers. In this article, we will show you how to do lead generation in WordPress like a pro. Since this is …

10 Steps to Build Your Stature as an Influencer

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster your brand. Sounds good, right? But how do you go …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …

Why Your Company Needs a Lead Management Platform

Why Your Company Needs a Lead Management Platform

Lead management is the process of working your leads from the marketing funnel to the sales pipeline. It’s a way to track, manage, and qualify leads, with the end goal of turning them into a sale. This seems simple, right? Well, imagine having thousands of leads funneling in every day. How can you possibly nurture each and every one of …

Why B2B Influencer Marketing is Your Next Big Thing

Why B2B Influencer Marketing is Your Next Big Thing

According to author Josh Steimle, influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year …