Where 11 Types of Content Fit Into Your Sales Funnel

Where 11 Types of Content Fit Into Your Sales Funnel

You have the subscriber. They’re in your email funnel. Now, it’s up to you to not leave them hanging! Using email, you need to gradually transition your reader from a subscriber to prospect and, ultimately, to a customer. That might sound like a lot of work, but you have all the tools you need in your arsenal already. Now is …

Now I need a personal brand? Seriously?

Now I need a personal brand? Seriously?

It sounds like another buzz word. A passing trend. Another road block between you and your next “best job ever.” You’ve put in your educational time getting degreed and/or trained. You’ve beefed up your work experience and related skills. You did the hard part … now you’ve got to launch your own personal marketing campaign? Yes. Yes, you do. If …

Building Your Advanced Content Marketing Sales Funnel

Building Your Advanced Content Marketing Sales Funnel

By now, most marketers (and founders for that matter) get the basic idea of a sales funnel. In my last post I covered how you can apply a basic sales funnel in the context of content marketing. In that post, I explained the 3 basic levels of your content marketing sales funnel: The truth? The above concepts are probably all …

7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn’t Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up. If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an …

4 of the Best Growth Hacking Experiments to Try in 2017

4 of the Best Growth Hacking Experiments to Try in 2017

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind …

3 Reasons Influencer Marketing Starts with Creating the Right Content

3 Reasons Influencer Marketing Starts with Creating the Right Content

My Facebook news feed is chock full of inspirational quotes and messages from my favorite celebrities. Whether it’s a funny post from Kevin Hart or an inspirational post from Mark Cuban, I always scroll through the “feed” in the morning before getting out of bed. Then, during my lunch breaks, I scroll again to see what’s new. Finally, while I’m …

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career Put yourself out there. It’s the only way to achieve your dreams. Image credit: Maskot | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though …

The New LinkedIn Looks Just Like Facebook. Smart Move.

The New LinkedIn Looks Just Like Facebook. Smart Move.

Linkedin just gave its desktop UI the full Beverly Hills makeover. This wasn’t a nip-and-tuck or a light rhinoplasty. It was a shave-some-bone-and-redistribute-some-toochis-fat overhaul to make the professional social network look like its frenemy, Facebook. It is a welcome upgrade to a kludgy design that even company co-founder Reid Hoffman once conceded “needed work.” The site is cleaner, faster, and a whole lot easier …

Why are big brands still searching out successful digital strategies?

Why are big brands still searching out successful digital strategies?

Some big brands are still looking for the best way forward in the transition to digital and are facing a variety of challenges along the way, including internal issues, the need for more dynamic media approaches and the pressure to stay up-to-date in a quickly evolving space. Digital marketing has been an adjustment for all companies, but, in a way, …