How To Handle Negative Feedback on Social Media

How To Handle Negative Feedback on Social Media

According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing to work for them may …

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Instagram Case Study: How Target Reached 2.6M In 2 Weeks

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the …

4 Data-Driven Ways to Create More Targeted Ad Campaigns

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …

SAP's Top Social Sellers Have a Quota Achievement of Over 160%

SAP’s Top Social Sellers Have a Quota Achievement of Over 160%

In 2014, SAP did a pilot to prove the hypothesis that social selling works. Three years later, the company has trained more than 5,000 sellers who are achieving success. eMarketer’s Jillian Ryan spoke with Malin Liden, vice president at SAP Experience, about how the company approaches social selling, why training is so important and how its top sellers have a …

Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional job on social media, you don’t need a blog.” Years later, nothing could be further from …

5 Stats On Influencer Marketing in 2017

5 Stats On Influencer Marketing in 2017

Influencer marketing grew in 2016, and all signs point to it growing even bigger this year. These 5 numbers prove that influencer marketing will only grow in 2017. Ad block extensions have hurt the advertising industry – to the point that, in 2015, ad blocks were blamed for almost $22 billion in lost global revenue. Ad block usage has steadily grown over …

The Paradox Of Buying Influence

The Paradox Of Buying Influence

“You keep using that word. I do not think it means what you think it means.” Inigo Montoya, The Princess Bride. Influencer marketing is somehow both buzzword of the moment and the ‘next big thing’. See “10 Reasons Why Influencer Marketing is the Next Big Thing” or any one of dozens of such recent articles. As ad-blocking grows, two thirds …

What’s the state of influencer marketing in 2017?

What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers. At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing …