Branding & Content Marketing Go Together

Branding & Content Marketing Go Together

How can you use content marketing to build your personal brand? Here are a few thing to consider before launching your next campaign. As an entrepreneur, you’re told to manage your personal brand. As a company, you’re told that content marketing is the next best thing to promote your company. But how do the two things interact? How do you use …

To Build Trust as a Leader

To Build Trust as a Leader, Inspire With Words Backed by Action

In Braveheart, Mel Gibson’s character (William Wallace) cries “Alba gu bràth” as he and his men forge boldly into battle. The Gaelic phrase, which means roughly “Scotland forever,” gave the troops something to rally around and inspired them to remember why they were fighting. Such a rallying cry is useful in the battle of day-to-day business as well because it …

You Don’t Need A “Growth Hacker

You don’t need a “Growth Hacker,” just a data-driven marketer

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. In many cases, these new titles are simply a reinventing or coopting of a practice that is already well-served by existing practitioners. This brings us to today’s topic: growth hackers. I know many are well-intentioned and …

Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional job on social media, you don’t need a blog.” Years later, nothing could be further from …

Why Every CEO Should Have a Social Media Presence

Why Every CEO Should Have a Social Media Presence

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social …

Small Businesses Save Time & Sanity With Social Media Marketing Tips

Small Businesses Save Time & Sanity With Social Media Marketing Tips

Did you know a large percentage of small businesses are still missing out on the advantages of social media marketing. Citibank conducted a survey back in 2011 which suggested that up to 81% of small businesses had no online presence (Lentz, O’Leary & Sheehan, 2011). One of the biggest issues facing small businesses boils down to small businesses not having the …

4 Social Media Marketing Strategies for Startups

4 Social Media Marketing Strategies for Startups

As a startup, what comes first: the money or the marketing? If you dig into this chicken-and-egg dilemma (or if you have been struggling to grow your startup on a shoestring budget), you’ll quickly realize there is no easy answer. Startups need customers to make money, and they need money to get customers. Without great marketing, customers won’t know your …

How to Start a Business When You're an Introvert

How to Start a Business When You’re an Introvert

The business world seems like it caters to extroverts. And that makes sense: As a business owner, you need charisma to lead a team, negotiate with partners and engage with them regularly. In addition, you need to network with new people and improve your client relationships. For an introvert, therefore, these responsibilities may seem intimidating, or even overwhelming , to …

6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

Influence 2.0: The Future of Influence Marketing

Influence 2.0: The Future of Influence Marketing

New study report by Brian Solis, in collaboration with Traackr and TopRank Marketing  “To help set our bearings, I partnered with influencer relationship management software provider Traackr to survey brand strategists and marketers around the world. The goal was to learn how influencer marketing is evolving and how to connect the dots between ¨influencer marketing¨ as it exists today to …