Why Extremely Savvy Entrepreneurs Rely Heavily On Marketing Leverage Not Cash!

Why Extremely Savvy Entrepreneurs Rely Heavily On Marketing Leverage Not Cash!

Did you happen to read, the recent post, (and watch) the really cool “how to” video, by one of my expertcoaches Gail Gardner,(ofgrowmap.com fame) explaining, why and how, you and I, definitely need to be registered members of trello.com. Anyway, Gail’s excellent video, (which) originally appeared on her youtube channel BTW, takes you through, how and why, savvy entrepreneurs (such …

The 10 People Who Know Everybody in New York's Startup Scene

The 10 People Who Know Everybody in New York’s Startup Scene

Most founders agree that networking is key to launching a successful business–and that’s especially true in New York City. Whether you’re operating in IT services or food, social justice or online payments, there are some key figures who can help you start and grow your business–be that through funding, mentorship, or general advice. Heading into the New Year, in no …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …

The Top Entrepreneur Conferences to Check Out in 2017

The Top Entrepreneur Conferences to Check Out in 2017

I remember my first conference well. It was like I was the new kid in school, except no one introduced me or showed me around. I felt kind of like a loner and was pretty intimidated by so many other entrepreneurs and leaders who seemed to know exactly what they were doing. As an entrepreneur, conferences can be hard. You …

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career Put yourself out there. It’s the only way to achieve your dreams. Image credit: Maskot | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though …

Content Marketing Strategy: Considering Existing vs. New Customers

Content Marketing Strategy: Considering Existing vs. New Customers

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content marketing created for new vs. …

You Don't Have to be Picture-Perfect to Succeed on Instagram

You Don’t Have to be Picture-Perfect to Succeed on Instagram

While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their existing customers. Contrary to a widespread belief, entrepreneurship and small business ownership is not so glamorous. Yes, we …

Why You Should (Sometimes) Celebrate Your Sales Team's Failures

Why You Should (Sometimes) Celebrate Your Sales Team’s Failures

Try having your sales team members write down the circumstances of their failures. You’ll be surprised at the insights that emerge. Reader Resource As often as experts offer counter-intuitive lessons about the amazing, life-changing results of failure, the fact of the matter is that most listeners don’t really believe them. After all, we all know people who have failed and never gotten …

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

Let’s be honest, fundraising is a major chapter in every startup’s success story. It’s one of the most exciting, terrifying, and rewarding parts of starting a company. Having a stranger write you a check for six or seven figures not only validates your idea, but it validates yourself as an entrepreneur. Clearly, others believe in you enough to put their …