7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market Discover the characteristics you’ll need to grow your brand. Image credit: Shutterstock January 20, 2017 “Powerful people give freely, buying influence rather than things.” — Robert Greene A little more than a year ago, I decided to start growing my personal brand. I knew when it came to business in this …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …

Getting Your Community Involved In Your Purpose

Getting Your Community Involved In Your Purpose

Companies that want to be purpose driven have several challenges to contend with on their journey towards purpose. The first is to define what that purpose is, or why it is you do what you do? The second challenge you’ll face is engaging your community – all the people who serve or are served by that purpose – and getting …