9 Ways to Turn Visitors Into Fans With Engaging Content

9 Ways to Turn Visitors Into Fans With Engaging Content

You may feel like a success as you watch how many visitors come to your site and the metrics just continue to climb and climb. Unfortunately, these numbers mean nothing if those visitors don’t actually transform into buyers. Think of it in terms of a retail or department store. The store wouldn’t last long if it had thousands of visitors …

6 Key Leadership Habits Required For Entrepreneurs

6 Key Leadership Habits Required For Entrepreneurs

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, record business bankruptcies, and executive fraud cases. If …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …

Why Videos are so Popular in Social Media Marketing Campaigns

Why Videos are so Popular in Social Media Marketing Campaigns

It is said that what you say is as important as how you say it. Marketers are always finding better ways to reach out to their targets and engage them in a meaningful way. The Cisco Visual Networking Index has forecasted that video will account for almost 70% of consumer internet traffic by 2017. Videos are more likely to be …

6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

How Internal Influencers Can Use Content to Grow Your Team

How Internal Influencers Can Use Content to Grow Your Team

Much like fishing, recruiting new employees requires the right bait. You can use company cars and expense accounts to lure in potential candidates, but you’ll end up wasting precious resources as you throw countless fish back into the water. Recruiting the right employees — and keeping them aboard — requires some unique tactics. For example, at Influence & Co., we …

Integrate Your Offerings to Create a True Omni-Channel Experience

Integrate Your Offerings to Create a True Omni-Channel Experience

The term “omni-channel” is more than just a marketing buzzword, it’s a significant shift in the marketing ethos—one that calls upon marketers to provide a seamless experience, no matter the channel or device. It means viewing the experience through the eyes of your customer and understanding that their journey may begin on one channel and move to another as they …

How to Stop Overthinking Your Content and Start Writing What Customers Love

How to Stop Overthinking Your Content and Start Writing What Customers Love

You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary …

Customer success is the key to business growth

Customer success is the key to business growth

Many companies would report they run an effective customer service function, yet how many can provide tangible evidence that they manage the customer or client experience through a systematic and proactive approach? Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. This by no means de-values the …