What You Need to Stand Out in a Noisy World

What You Need to Stand Out in a Noisy World

For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. In the course of researching my book Stand Out, I interviewed more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. I found plenty of useful techniques, from cultivating a …

How to gain social influence

How to gain social influence

Do you want to become an influencer? Having social influence means you are a thought leader and an expert in your field who has the power to influence people’s opinions. But how do you become one? In this post, I’m going to share my top tips for how you can become a social influencer. The first step in becoming an …

5 Steps to Unlocking the Power of Influencer Marketing

5 Steps to Unlocking the Power of Influencer Marketing

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read …

How to Be Successful on Social Media with Content Curation

How to Be Successful on Social Media with Content Curation

Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their …

Social Media Has Become the High School of the World

Social Media Has Become the High School of the World

So, what can you do when you start out as a nobody?    I think gaining popularity on social media is actually a lot easier than it was trying to be popular in high school. The reason – there are proven guidelines and advice from experts that, if followed like a blueprint, can lead to success.    First of all, …