5 Hot Digital Marketing Trends For 2017

5 Hot Digital Marketing Trends For 2017

Marketing technology continues to advance and deliver ever more engaging digital experiences. Here, in no particular order, are five of the biggest trends for digital marketing professionals to look out for throughout 2017. These are essential areas for them to consider as they seek to make the biggest return on their investment. With more than 1.79 billion users every month, …

How to Package Your Content for Social Media Shares

How to Package Your Content for Social Media Shares

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib? You think twice about sharing it, don’t you? There’s a way for marketers to control the experience their content produces as it shows up …

3 Questions To Ask Before You Create a Facebook Ad

3 Questions To Ask Before You Create a Facebook Ad

Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side of a bus, or inserts in your newspaper, businesses are always vying for your attention. Facebook is no different. Facebook started supporting advertising soon after it launched in February 2004. As the platform has grown and matured over the last decade, so have …