Three Personal Branding Tips for Introvert Entrepreneurs

Three Personal Branding Tips for Introvert Entrepreneurs

Successful branding is the most powerful way to accelerate the growth of your starting company. Building a recognizable brand that is valued by the customers and is very attractive to the targeted audience is not an easy job, but with the right approach and with the use of the appropriate tools and strategies any startup team, created by forward-thinking people, …

10 Ways Influencer Marketing Boosts Retail Sales

10 Ways Influencer Marketing Boosts Retail Sales

As the world becomes more digitally connected, influencer marketing is quickly rising to the forefront of effective marketing strategies for brands. Based on the trust garnered by traditional word-of-mouth marketing, influencers bring that idea into the digital realm. Lord & Taylor realized the impact of influencer marketing first-hand when they used Instagram influencers for a campaign. The dress they promoted …

How to Increase Your Instagram Following in a Month

How to Increase Your Instagram Following in a Month

Instagram is a popular photo sharing application where users share photos and videos to their friends or the public. As more companies turn to social media marketing, Instagram continues to gain popularity. Moreover, users are more active on Instagram than other social media platforms; the typical Instagram user interacts with the platform about 2.3 percent more than the typical Facebook …

How to Use Facebook Ads to Boost Your Best Content

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social …

Social Media Marketing 2017: What's Working Now

Social Media Marketing 2017: What’s Working Now

Understanding and using social media is a crucial part of my job, and I’m guessing it’s the same for you. Social networks are not only channels for customer support, they also provide vital distribution for our content and drive traffic back to our sites. Whenever I need to get a more granular view of recent developments, I always turn to …

Social Selling and Personal Branding

Social Selling and Personal Branding

I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs of the Apprentice about “I am the brand“, having an online brand is not …

Six Social Media Tips to Amplify Your Content Marketing

Six Social Media Tips to Amplify Your Content Marketing

The coverage of a US Airways plane landing on the Hudson River was a watershed moment in the evolution of social media. You may remember that on January 15, 2009, US Airways Flight 1549, piloted by Captain Chesley B. “Sully” Sullenberger and First Officer Jeffrey Skiles, made an emergency landing in the Hudson after multiple bird strikes caused both jet …

How to Use Instagram Live to Generate Leads

How to Use Instagram Live to Generate Leads

Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use Instagram Live Video for Lead …

What’s the state of influencer marketing in 2017?

What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers. At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing …

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a …