The Top Influencer and Content Marketing Conferences to Attend in 2017

The Top Influencer and Content Marketing Conferences to Attend in 2017

Social media influencers will be huge in 2017, and savvy marketers will want to take advantage of learning and networking opportunities at industry conferences to learn how to capitalize on this trend. Here is our pick for the top can’t-miss events for the year. 1.    IZEAFest, February 10-11, 2017, in Orlando, Florida. Leading brands, agencies and influencers will gather at …

Social Media Blogging: 4 Reasons Your CMO Needs

Social Media Blogging: 4 Reasons Your CMO Needs

Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio. Nor does this include blogs integrated into corporate systems or other homegrown options. Despite the numbers, blogs are old by Internet standards. …

How to Protect Your Online Reputation in 2017

How to Protect Your Online Reputation in 2017

We live in a search-happy world. If you’ve spoken to a client recently, networked, or went in for an interview, you should absolutely assume you’re being Googled. Somewhere, someone is typing your name into that search box and making a judgment based on what they find. When people hear this, their first reflex is to hide. Perhaps you’ve changed your …

5 Content Marketing Trends That Will Change SEO In 2017

5 Content Marketing Trends That Will Change SEO In 2017

Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing will be a $300B industry by 2019. All this growth means …

How to Use Hashtags to Improve Your Social Media Marketing

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags …

A Best Practice Guide to Social Media Marketing

A Best Practice Guide to Social Media Marketing

In a data-driven digital era, knowledge is synonymous with success. The more detailed your insights, the more easily you’ll be able to identify the strengths and weaknesses within the social specialism, and refine your approach. Thankfully, there are an abundance of social listening tools that you can use to leverage essential information that will inform and enhance your social media …

How mass media missed the march that social media turned into a phenomenon.

How mass media missed the march that social media turned into a phenomenon.

From its inception, it was a social-media phenomenon, not a mainstream-media one. The organizers of the many women’s marches that filled the streets of cities across the world on Saturday got the word out about their projects primarily via Facebook. From there, news spread from one feed to another, and from one mouth to another, feeding a vast river of …

Facebook Live will become ‘as big as TV’ for ads

Facebook Live will become ‘as big as TV’ for ads

Web development platform Wix reckons Facebook Live could become as popular a medium as TV for advertising around sports events like the Super Bowl. Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third …

The Digital Transition: How the Presidential Transition Works in the Social Media Age

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social …