How mass media missed the march that social media turned into a phenomenon.

How mass media missed the march that social media turned into a phenomenon.

From its inception, it was a social-media phenomenon, not a mainstream-media one. The organizers of the many women’s marches that filled the streets of cities across the world on Saturday got the word out about their projects primarily via Facebook. From there, news spread from one feed to another, and from one mouth to another, feeding a vast river of …

Facebook Live will become ‘as big as TV’ for ads

Facebook Live will become ‘as big as TV’ for ads

Web development platform Wix reckons Facebook Live could become as popular a medium as TV for advertising around sports events like the Super Bowl. Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third …

The Digital Transition: How the Presidential Transition Works in the Social Media Age

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

6 Characteristics of Great B2B Content

5 Content Marketing Trends You Need To Know About in 2017

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry. Below are the …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

Social Media Trends For 2017 To Boost Your Marketing

Social Media Trends For 2017 To Boost Your Marketing

I want to talk to you today about social media trends for 2017 and what you should really be focusing on this year and make the most out of your social media marketing. The first thing that you need to be focusing on in 2017 is video. I’m you probably fed up of hearing this because you’ve probably heard it …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …