3 Reasons Your Business Should Use Social Media Marketing

3 Reasons Your Business Should Use Social Media Marketing

There are many businesses who’ve read the title, and I can hear the knee-jerk reactions as if I’m there myself, “We’re already doing social media marketing!” Almost all of the responses I’m “hearing” are the exact sentence above; the only difference is in the mixture of tones. Some of the voices I hear are coming from a defensive tone, as if …

How brands can use social media analytics in 2017

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017? It’s interesting to examine how social media analytics change the landscape of digital marketing, as their sophisticated use brings out more opportunities for marketing campaigns with a clear ROI. I discussed the latest trends in …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

Are You In Sync With Your Social Media?

Are You In Sync With Your Social Media?

Can we really establish meaningful relationships via social media? Does social media really connect people and help them build long-term, genuine relationships? I would say yes, without a doubt. Recently, I visited the Netherlands to collaborate on my book “Is your marketing in sync or sinking?” with a friend that I met on social media, who actually ended up hosting …

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do …

It's Time to Get Serious About Understanding Social Media and Content Engagement

It’s Time to Get Serious About Understanding Social Media and Content Engagement

A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant?  To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right?  If you could see that 5% of the content your brand created drove 90% of all the social media engagement, would you find …

How to Use Social Media to Generate Traffic and Influence Behaviour

How to Use Social Media to Generate Traffic and Influence Behaviour

Social media can help you increase brand awareness, drive traffic to your website, generate leads and influence buying behaviour. Do you get these results?  Let’s say you have a business, online or offline, it doesn’t matter. How do you find and communicate with your audience? This is the most important thing in business. If you can’t find a channel to …

What’s the Value of a Like?

What’s the Value of a Like?

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly interactive ways in which Facebook …

Building

Building, Growing & Sustaining Social Communities [includes Slideshare Presentation]

When building communities, the focus shouldn’t be on how fast you can launch a Facebook page, blog or Instagram account. Instead direct attention to learning the details about your audience so that you can deliver them the highest value content, conversation and engagement at every touch point with you and your brand. Below are the highlights from the 1.5 hour …

Three Personal Branding Tips for Introvert Entrepreneurs

Three Personal Branding Tips for Introvert Entrepreneurs

Successful branding is the most powerful way to accelerate the growth of your starting company. Building a recognizable brand that is valued by the customers and is very attractive to the targeted audience is not an easy job, but with the right approach and with the use of the appropriate tools and strategies any startup team, created by forward-thinking people, …