Why Machine Learning Is a Game-Changer for Social Media Managers

Why Machine Learning Is a Game-Changer for Social Media Managers

Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you needed. Nowadays, it couldn’t be more different. 95 percent of millennials expect to be able to engage with …

4 Ways To Maximize Value From Your Content Marketing

In fact,90% of B2B marketers said they used content marketing to reach and retain loyal customers last year.It’s undeniably one of the most effective ways for companies to attract qualified prospects, create value for customers, and build an army of brand ambassadors. That’s why the Brandfolder marketing team decided to prioritize our content marketing strategy in 2015.The result is that …

5 Things You Need to be Doing to Increase Your Social Media Presence

5 Things You Need to be Doing to Increase Your Social Media Presence

Social media marketing is perhaps one of the simplest and most accessible forms of marketing you will come across. That said, it also has its own set of challenges and pitfalls that you need to overcome. The trick lies in turning your social media campaigns into a truly effective, bottom-line boosting social media presence. But the first hurdle before all of that is building …

7 Ways to Find Your Target Audience on Twitter

7 Ways to Find Your Target Audience on Twitter

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product. We have an overall idea …

How To Optimize the New LinkedIn for Your Business

How To Optimize the New LinkedIn for Your Business

For a lot of businesses, the LinkedIn company page is an overlooked part of a digital marketing strategy. It’s understandable: LinkedIn has built its reputation on being the more straight-laced, buttoned-up version of flashier social media sites like Facebook or Twitter. That approach has largely worked, as LinkedIn filled an important niche with a focus on networking, talent acquisition, and …

New Social Media Tools for the Smart Musician

New Social Media Tools for the Smart Musician

Are you making the most of your social media presence? Sure, you tweet. You connect with friends and fans on Facebook. You post videos of your shows on YouTube. You’re even trying out Snapchat to see what the fuss is all about, although you are not quite sure what a “snap” is. You are doing your best to connect with …

Influencer Marketing in 3 Easy Steps

Influencer Marketing in 3 Easy Steps

As a thought leader, you want to spread your ideas and help others along the way. Sometimes your work goes unnoticed, and sometimes it goes unpaid. You know other influencers who seem to have a paid gig going with a new brand every week. How can you get the connections necessary to make that happen for yourself? To answer this …

From algorithms to advertising: 7 steps to introducing AI to marketing

From algorithms to advertising: 7 steps to introducing AI to marketing

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room for AI just yet, but many are getting a feel for it by …

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact,92% of companiesconsider social media an important part of their business. Of course, with …