How Internal Influencers Can Use Content to Grow Your Team

How Internal Influencers Can Use Content to Grow Your Team

Much like fishing, recruiting new employees requires the right bait. You can use company cars and expense accounts to lure in potential candidates, but you’ll end up wasting precious resources as you throw countless fish back into the water. Recruiting the right employees — and keeping them aboard — requires some unique tactics. For example, at Influence & Co., we …

How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

Turning Passive Audiences into Brand Evangelists

Turning Passive Audiences into Brand Evangelists

So you’ve garnered the social media following and you’ve received a decent number of likes. Now it’s time to turn both into what you really want: An army of brand evangelists. Because you have nothing if you don’t have brand ambassadors. Brand evangelists (not to be confused with celebrity endorsers) are everyday customers who promote your product and message, both online …

Want to be a Fearless Leader? Follow These 5 Steps

Want to be a Fearless Leader? Follow These 5 Steps

There is a balancing act that comes with the territory of being an entrepreneur, and I’ve found this especially true as a mom and woman entrepreneur. Running a business and leading a team takes confidence, authority and ambition. Toss in managing a busy household or other family obligations, and your day is busy wearing multiple hats and catering to different …