How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …

7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …

What Micro-Influencers Can Do For You

What Micro-Influencers Can Do For You

Micro-influencer—what’s that? Along with influencer marketing, micro-influencer is the term all modern marketers have added to their repertoire. Nevertheless, what does micro-influencer mean and how can brands benefit? Though there isn’t a standard definition for the term (yet), I like how Forbes defines it, “More and more, brands are turning to people with far fewer numbers and followers—sometimes even as …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

Six Social Media Tips to Amplify Your Content Marketing

Six Social Media Tips to Amplify Your Content Marketing

The coverage of a US Airways plane landing on the Hudson River was a watershed moment in the evolution of social media. You may remember that on January 15, 2009, US Airways Flight 1549, piloted by Captain Chesley B. “Sully” Sullenberger and First Officer Jeffrey Skiles, made an emergency landing in the Hudson after multiple bird strikes caused both jet …

What is influencer marketing

What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells …

The Top 25 Small Business Influencers You Need To Know

The Top 25 Small Business Influencers You Need To Know

Small businesses need a lot of learning from different sources, experts and journals. There are lots of personalities who can give you an advice on your problems, or guide you in a better direction. These influencing personalities can make your small business a success. All you need to do is follow their lead. Twitter has lots of small business influencers, …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

Hiring the Perfect Person to Run Your Social Media

Hiring the Perfect Person to Run Your Social Media

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s2016 Benchmark report, 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years. If …

How to Get Your Content Published on Forbes and Huffington Post

How to Get Your Content Published on Forbes and Huffington Post

Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No …