How influencer marketing helps break through the clutter

How influencer marketing helps break through the clutter

Influencer marketing is not new. But, it is substantially better with today’s social media world. Pre-social media, I launched a confectionary product, where we sent samples (in the mail) to every captain of the high school football team, every head-cheerleader and every student body President. It worked like a charm. Within the first month of our launch, we were the #1 brand in the …

The Importance of Building Trust Online

The Importance of Building Trust Online

Regardless of the type of business you’re talking about, the importance of building trust cannot be overstated enough. In many ways, it’s the most powerful weapon that an organization has — it’s what separates your brand from your closest competitor. In the “old days,” building trust was primarily handled through word of mouth: One satisfied customer tells another, who tells two …

How to perfect your personal brand

How to perfect your personal brand

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …

10 Things Smart People Do to Master Business Conversations

10 Things Smart People Do to Master Business Conversations

I’ve been writing a lot lately about how to improve communication skills, especially if you’re in a leadership role. The irony of it all is that it’s a skill not enough leaders have. I know this because it still tops the list for clients requesting communication coaching or training. Last week, I called a lot of people to the carpet …

12 Tips To Increase Social Engagement

The Power of Brand Advocates (In a World of Influencer Marketing)

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… …