The next evolution of influencer marketing

The next evolution of influencer marketing

Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity endorsements to social advocacy campaigns, we have seen various forms of influencer marketing throughout advertising’s history.  This was the age of 101 different social media monitoring tools that brands could access to better understand their audience. No …

4 Techniques Successful People Use to Make a Positive First Impression

4 Techniques Successful People Use to Make a Positive First Impression

While you may hope that people will take the time to get to know you before making assumptions about you, the reality is that first impressions are everything. If you aren’t wowing people within the first few seconds of meeting, you’ll face an uphill battle when it comes to shifting their opinions. Why first impressions matter. You may think first impressions …

Master Your Influencer Engagement Strategy

Master Your Influencer Engagement Strategy

Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not going anywhere. Virtual networks are built on the illusion that everyone likes everyone, and everyone can …