Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

When venturing into Snapchat, a new social media platform for HP, the team knew they had to create a content plan, while also challenging themselves to put up on-the-fly content. Through over a year of consistently testing what worked with users and what didn’t, HP finally found a voice on the platform and a steady source of engaging content. See …

What 8 Brand Storytellers Have to Say About the Content People Want to See

What 8 Brand Storytellers Have to Say About the Content People Want to See

At its core, all marketing is storytelling. But new digital platforms—from video to Snapchat to VR—are providing brands with more powerful tools to build compelling narratives that engage and delight consumers. We asked the sponsors of the Brand Storytelling conference, taking place at this year’s Sundance Film Festival, to share their insights on what brands need to do to become …

5 Stats On Influencer Marketing in 2017

5 Stats On Influencer Marketing in 2017

Influencer marketing grew in 2016, and all signs point to it growing even bigger this year. These 5 numbers prove that influencer marketing will only grow in 2017. Ad block extensions have hurt the advertising industry – to the point that, in 2015, ad blocks were blamed for almost $22 billion in lost global revenue. Ad block usage has steadily grown over …