How To Do Influencer Marketing Campaigns That Really Work

How To Do Influencer Marketing Campaigns That Really Work

Years ago, a company called General Mills hit upon a marketing tool that catapulted a boring breakfast cereal, Wheaties, into a major revenue machine. They began to call it the “breakfast of champions” and featured famous athletes on its boxes – product endorsers who were idolized by every kid. This was “influencer marketing” at its finest. Obviously, “influencer marketing” has …