Why Should I Accept Your LinkedIn Connection?

Why Should I Accept Your LinkedIn Connection?

Why Should I Accept Your LinkedIn Connection? I don’t know you, but how much does it matter? You just sent me an invitation to connect on LinkedIn. Should I accept it? If I knew you, that would be one thing. I get invitations from lots of people that I work with or have personally met or emailed so that’s usually a …

5 Ways to Increase Your Visibility on LinkedIn

5 Ways to Increase Your Visibility on LinkedIn

We all know that LinkedIn is the best platform for anyone looking to establish a professional presence and connect with colleagues or potential employers. Whether you’re trying to promote your company or get head-hunted for a job, you need to make your profile stand out from the crowd. These are the best five ways to increase your visibility on LinkedIn. 1. Endorse …

7 Ways to Make Your Business More Socially Conscious

7 Ways to Make Your Business More Socially Conscious

Social Entrepreneurship 7 Ways to Make Your Business More Socially Conscious Adding charity and service to what your company values will pay dividends in the employees you attract and the customers you keep. Image credit: Hero Images | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Being a more socially conscious …

8 Tips to Create a Successful Influencer Marketing Campaign

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming — so many business owners and CMOs reached out to me with questions. While my influencer marketing agency works with brands that have large budgets, I wanted to put together some …

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career Put yourself out there. It’s the only way to achieve your dreams. Image credit: Maskot | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though …

How to Protect Your Online Reputation in 2017

How to Protect Your Online Reputation in 2017

We live in a search-happy world. If you’ve spoken to a client recently, networked, or went in for an interview, you should absolutely assume you’re being Googled. Somewhere, someone is typing your name into that search box and making a judgment based on what they find. When people hear this, their first reflex is to hide. Perhaps you’ve changed your …

Where Do Business Goals Fit in a Storified Content Strategy?

Where Do Business Goals Fit in a Storified Content Strategy?

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. But each piece of content takes a similar approach: it prioritizes …

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content Whoever you think is your target audience, make sure that they really are. Image credit: Geber86 | Getty Images —Shares January 20, 2017 When I was working at a dotcom startup, my company was so sure we had our target audience pegged down that we drew a wall-sized portrait of a representative …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

Let’s be honest, fundraising is a major chapter in every startup’s success story. It’s one of the most exciting, terrifying, and rewarding parts of starting a company. Having a stranger write you a check for six or seven figures not only validates your idea, but it validates yourself as an entrepreneur. Clearly, others believe in you enough to put their …