Top 20 Content Marketing Tools for 2017

Top 20 Content Marketing Tools for 2017

Content marketing requires a greater focus from some businesses than traditional advertisement routes–especially for niche industries like fashion or motorsports. Promoting quality content can increase your business’s brand authority, social media outreach and web traffic, which culminates in better ROI. Content marketing is the centerpiece of any SEO campaign, and loads of useful tools are available to refine your content strategy. Following …

How to Segment Your Traffic to Increase Leads and Conversions

How to Segment Your Traffic to Increase Leads and Conversions

Whether you’re marketing an e-commerce site, an SaaS company, a blog, or a Fortune500 company, traffic segmentation has the potential to transform your lead generation results by delivering the right experience to the right person at the right time. (highlight to tweet) Before I explain how to create personalized web journeys and marketing funnels for your audience buckets, let’s first establish why …

How To Do Influencer Marketing Campaigns That Really Work

How To Do Influencer Marketing Campaigns That Really Work

Years ago, a company called General Mills hit upon a marketing tool that catapulted a boring breakfast cereal, Wheaties, into a major revenue machine. They began to call it the “breakfast of champions” and featured famous athletes on its boxes – product endorsers who were idolized by every kid. This was “influencer marketing” at its finest. Obviously, “influencer marketing” has …

3 steps to take your influencer marketing to the next level

3 steps to take your influencer marketing to the next level

If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the channels available to us — Facebook, Twitter, email, SMS, television. When brands need to reach people, it’s no longer guaranteed that your audience will hear the message, even if they see …

It's Time to Get Serious About Understanding Social Media and Content Engagement

It’s Time to Get Serious About Understanding Social Media and Content Engagement

A report released last September found that 5% of brand-created content accounted for 90% of all engagement. Is that significant?  To hear that 5% of all content accounts for 90% of all engagement, well…it sounds significant, right?  If you could see that 5% of the content your brand created drove 90% of all the social media engagement, would you find …

9 Facets of a Revenue-Driving Content Strategy

9 Facets of a Revenue-Driving Content Strategy

It’s not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose. Here are the most common content marketing goals for B2B content marketers over the next 12 months: What you choose will …

How to Tackle the 4Ws of Marketing Content Creation With Data

How to Tackle the 4Ws of Marketing Content Creation With Data

As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and where—the 4Ws of content creation. And because creating marketing content is as much science as it is art, the most powerful weapon you have at your disposal is data. So, before you start working on your next …

Turn Your Website into a Lead Generation Goldmine

Tips for Increasing the Efficiency of Your Business Online

Online business owners are typically sole proprietors and due to that, efficiency needs to be part of everything you do. Your business can be lean and mean, and run almost on autopilot for most things that you do which don’t require your input – provided you set it up that way. There are numerous people that you can outsource part …

How to Solve the Real Content Marketing Measurement Problem

How to Solve the Real Content Marketing Measurement Problem

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, …