Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1

Why Your Startup Needs to Protect Its Online Reputation From Day 1 it’s important for every company to be proactive about its online reputation. Image credit: Shutterstock —Shares January 31, 2017 With the internet giving people so many avenues to form an opinion about your business, it’s important for every startup to be proactive about its online reputation. The waters …

What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Finally figuring out content marketing and finding some semblance of continuity can feel like a huge win. So, we hate to break it to you that you’re only just scratching the surface. The next big thing is multilingual content marketing, and you’re going to want to get a head start on it. As the name suggests, multilingual content marketing refers …

Five Inexpensive Tips to Get Your Startup Noticed

Five Inexpensive Tips to Get Your Startup Noticed

Congratulations on entering the space and launching your own startup! But, you know you won’t be making much out of it if it remains unnoticed. There are no magical ways for letting the world know about your super cool startup, just a few quick and inexpensive tips to help you attract new business. Make profiles on Facebook and twitter immediately …

Social Media & The Consumer Buying Process Tintero Creative

Social Media & The Consumer Buying Process Tintero Creative

Sales rarely happen on the first interaction.  In fact, they often take a handful of “touches” or interactions with your brand before someone decides to trust you with their purchase.  Social media and digital tools offer a great resource to both consumer/client and the business, but you need to be able to know how to leverage them.  Let’s walk through …

Five Tips To Network Your Way Into A Startup

Five Tips To Network Your Way Into A Startup

Good networking question to ask in a city where there are around the clock networking options. As the author of a book on the subject of networking and as one of the 10 Most Well-Connected People in New York City’s Startup Scene, I have a few thoughts on where this MBA student can start looking – before he even arrives …

6 Undeniable Signs You Need to Invest in Video

6 Undeniable Signs You Need to Invest in Video

It’s 2017, and video is still dominating the marketing scene with no signs of going anywhere. If video marketing is not very prominent in your strategy, then here are a few warning signs you need to watch. If any of the points in this article apply to your business, you need to invest in video! Likes on social media are …

Social Selling and Personal Branding

Social Selling and Personal Branding

I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding of what social selling is and how to apply it amongst their kit bag of tools. Avoiding the puns from the late Stuart Baggs of the Apprentice about “I am the brand“, having an online brand is not …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …

How To Properly Identify Your Target Audience

How To Properly Identify Your Target Audience

As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn’t even hand the task off to an in-house marketing person or team. If you have the budget for a marketing department, it’s best to utilize that resource for content marketing or one-off …