How to Get Your Content Published on Forbes and Huffington Post

How to Get Your Content Published on Forbes and Huffington Post

Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No …

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career

3 Ways Building Your Personal Brand Boosts Your Career Put yourself out there. It’s the only way to achieve your dreams. Image credit: Maskot | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » In recent years, personal branding has become a very popular buzzword. Everywhere you turn, it seems as though …

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …

Nine tips on digital transformation of business to drive customer success

Nine tips on digital transformation of business to drive customer success

We live in an age where we see digital native unicorns, a name fondly used for start-ups valued for more than US $ 1 billion. They’ve turned the world of business upside down by focusing on customer experiences with great user interfaces (UIs) that sit in front of the masses backed by a great systematically driven supply chain.  These great …

Social Media Blogging: 4 Reasons Your CMO Needs

Social Media Blogging: 4 Reasons Your CMO Needs

Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio. Nor does this include blogs integrated into corporate systems or other homegrown options. Despite the numbers, blogs are old by Internet standards. …

The new Google Voice launches

The new Google Voice launches, bringing a modern look, group chat, photo sharing & more

Confirming reports from earlier this month that a Google Voice update was in the works, Google today has launched a refreshed version of its VoIP calling service on mobile and the web. Largely, the update is about giving the product a more modern look-and-feel, after having not received a major upgrade in years. But the relaunch also includes a few …

How to Protect Your Online Reputation in 2017

How to Protect Your Online Reputation in 2017

We live in a search-happy world. If you’ve spoken to a client recently, networked, or went in for an interview, you should absolutely assume you’re being Googled. Somewhere, someone is typing your name into that search box and making a judgment based on what they find. When people hear this, their first reflex is to hide. Perhaps you’ve changed your …

5 Content Marketing Trends That Will Change SEO In 2017

5 Content Marketing Trends That Will Change SEO In 2017

Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing will be a $300B industry by 2019. All this growth means …

A Best Practice Guide to Social Media Marketing

A Best Practice Guide to Social Media Marketing

In a data-driven digital era, knowledge is synonymous with success. The more detailed your insights, the more easily you’ll be able to identify the strengths and weaknesses within the social specialism, and refine your approach. Thankfully, there are an abundance of social listening tools that you can use to leverage essential information that will inform and enhance your social media …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …