Three big myths about social media marketing

Three big myths about social media marketing

We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts – because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll …

How Social Media Impacts Google Rankings

How Social Media Impacts Google Rankings

You’ve worked hard to make sure you’re creating all the necessary backlinks, keyword phrases, and additional content for your website. This works well to help your law firm rise in organic search engine results, but you still might not be rising as high as you would like. What could be keeping you from reaching that number one spot? Research shows …

Your Online Presence Without Twitter?

Your Online Presence Without Twitter?

I have an ongoing email thread with another SaaS app developer about how social networks are closing access to their data, APIs, and members, and its impact on third party apps such as Triberr. The discussion primarily focuses on Twitter, but applies to the other social networks and the Big G(oogle). Since it’s relevant to both the SaaS industry and our …

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

What’s hot in 2017: 5 tech trends that will shape the future of customer experience

A year is a long time in the digital world. Not only does technology continue to develop at a quicker rate than ever before, but these developments also have a significant impact on customers, changing their behaviour and expectations every day. It is therefore always important to keep one eye on the horizon for coming developments, and here is my …

How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks acheter cialis en pharmacie. This is a highly effective way to build fans, to interact with your visitors and to gain more visitors to your site. Content marketing, on the other hand, means adding blog posts and articles to your website so that you can …

The 10 People Who Know Everybody in New York's Startup Scene

The 10 People Who Know Everybody in New York’s Startup Scene

Most founders agree that networking is key to launching a successful business–and that’s especially true in New York City. Whether you’re operating in IT services or food, social justice or online payments, there are some key figures who can help you start and grow your business–be that through funding, mentorship, or general advice. Heading into the New Year, in no …

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, …

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

8 Tips to Build a Brand in the Age of Social Media

8 Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media …

The Top Entrepreneur Conferences to Check Out in 2017

The Top Entrepreneur Conferences to Check Out in 2017

I remember my first conference well. It was like I was the new kid in school, except no one introduced me or showed me around. I felt kind of like a loner and was pretty intimidated by so many other entrepreneurs and leaders who seemed to know exactly what they were doing. As an entrepreneur, conferences can be hard. You …