How to Use Social Media for Lead Generation and Monetization

How to Use Social Media for Lead Generation and Monetization

Hi. It’s just you and me here, so let’s be honest for a moment. We’re in this for the money. Your business, just like my business, is For Profit. It’s designed to profit — to be profitable. It’s a business, not a non-profit organization devoted to saving a particular species of grass. And it’s OK to want to make money! …

Why You Should Spend Your Money on Experiences

Why You Should Spend Your Money on Experiences, Not Things

When you work hard every single day and there’s only so much money left after your regular expenses, you have to make certain it’s well spent. Spend your limited funds on what science says will make you happy. A 20-year study conducted by Dr. Thomas Gilovich, a psychology professor at Cornell University, reached a powerful and straightforward conclusion: don’t spend …

Why Instagram Won 2016 and Snapchat Didn't

Why Instagram Won 2016 and Snapchat Didn’t

Instagram shows no signs of slowing down. The service now boasts a whopping  600 million active monthly users , and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes place on Instagram. Yes, Snapchat took the industry …

7 mistakes to avoid in personal branding and building authority

7 mistakes to avoid in personal branding and building authority

Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. I’ve made a lot of mistakes along the way, so I guess you could call me an expert in taking the long road. I started doing search engine optimization back in 1995 when it was much easier. These days, Internet marketing, …

The next evolution of influencer marketing

The next evolution of influencer marketing

Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity endorsements to social advocacy campaigns, we have seen various forms of influencer marketing throughout advertising’s history.  This was the age of 101 different social media monitoring tools that brands could access to better understand their audience. No …

Brand Influence Takes a Real Relationship—Not a One-Night Stand

Brand Influence Takes a Real Relationship—Not a One-Night Stand

This is a guest post by Krishna Subramanian, co-founder, Captiv8. Sure, instant gratification can be pretty nice – but only for a moment. If you’re looking for lasting happiness, you’ve got to play the long game. That’s as true for brands as it is for people. Yet, when it comes to influencer marketing, all too many companies are settling for …

Now I need a personal brand? Seriously?

Now I need a personal brand? Seriously?

It sounds like another buzz word. A passing trend. Another road block between you and your next “best job ever.” You’ve put in your educational time getting degreed and/or trained. You’ve beefed up your work experience and related skills. You did the hard part … now you’ve got to launch your own personal marketing campaign? Yes. Yes, you do. If …