Your Online Presence Without Twitter?

Your Online Presence Without Twitter?

I have an ongoing email thread with another SaaS app developer about how social networks are closing access to their data, APIs, and members, and its impact on third party apps such as Triberr. The discussion primarily focuses on Twitter, but applies to the other social networks and the Big G(oogle). Since it’s relevant to both the SaaS industry and our …

7 Influencer Marketing Trends In 2017

7 Influencer Marketing Trends In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 is a promising year for …

How Competitive Analysis Can Transform Your Social Marketing Plan

How Competitive Analysis Can Transform Your Social Marketing Plan

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Here are just a few ways which competitive analysis can transform your social marketing …

How to Use Social Listening to Find Qualified Sales Leads

How to Use Social Listening to Find Qualified Sales Leads

Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what …

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …

Social Media Marketing on Flipboard

Social Media Marketing on Flipboard

Self-help author Tim Ferriss says social media is making us miserable Ferriss says taking “social media fasts” has made him happier and less reactive. “The 4-Hour Workweek” author Tim Ferriss has a new book, “Tools of Titans,” about the life advice of winners from tech, business and entertainment. But he also has some important advice to share about staying sane …

How To Get Noticed On Twitter?

How To Get Noticed On Twitter?

I want you to ask yourself these 3 questions… Are you increasing your followers on a weekly basis? Are you using #hashtags to promote your tweets? Do you constantly monitor twitter insights to get a better idea how well your account is performing? If so and you still find that engagement levels are low, then perhaps something is wrong. In …

How to Easily Measure Instagram Success

How to Easily Measure Instagram Success

We’ve talked before about how to use Onlypult to schedule one or more posts to one or more Instagram accounts, so you can take a look at that article if you’d like to learn more about that functionality. Today, instead, I’d like to focus on how you can use Onlypult to monitor your brand performance and gauge how successful (or …

How to Use Hashtags to Improve Your Social Media Marketing

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags …

Social media and leadership: 7 ways the world is changing

Social media and leadership: 7 ways the world is changing

When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader. The shrill, noisy, and extemporaneous nature …