How to Use Hashtags to Improve Your Social Media Marketing

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags …

Social media and leadership: 7 ways the world is changing

Social media and leadership: 7 ways the world is changing

When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. It turned out to be one of the most interesting classes I have ever taken and it set in motion a life-long study of what it means to be a leader. The shrill, noisy, and extemporaneous nature …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

How to Find Social Media Influencers with Ease

How to Find Social Media Influencers with Ease

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. “There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. …

How to Unlock the Key to Instagram Engagement

How to Unlock the Key to Instagram Engagement

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold.   T – Time Are you posting at the right time? Are you giving Instagram enough time to make a difference? I – Intent Time to stop your random acts of posting on …

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help …

Marketing for Social Selling Success

Marketing for Social Selling Success, an interview with Timothy Hughes

This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role of marketing for social selling success? “Some people are adding an S to the word to make it “smarketing,” which highlights …

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to …

How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …