Marketing for Social Selling Success

Marketing for Social Selling Success, an interview with Timothy Hughes

This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role of marketing for social selling success? “Some people are adding an S to the word to make it “smarketing,” which highlights …

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to …

How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

13 Big New social media marketing trends in 2017

13 Big New social media marketing trends in 2017

Social media is bound to take centerstage when it comes to the digital marketing strategies in 2017 and its rapid growth will serve as its fuel that will map it among the best options marketers can target. 2017 has seen a new twist in the social media marketing industry and among the big new trends that marketers are taking up …

4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed

4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed

Do you feel like your Instagram strategy could use some fresh tactics? Heck, even if you’re happy with the results you’re seeing from your Instagram campaign there’s always room for improvement. That’s why I want to share with you four Instagram marketing ideas to spruce up your feed and create an Instagram marketing strategy that connects, converts, and builds your brand. These …

7 Ways to Find Your Target Audience on Twitter

7 Ways to Find Your Target Audience on Twitter

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product. We have an overall idea …

How To Use Social Media On A Small Business Budget

How To Use Social Media On A Small Business Budget

If you’re the owner of a small business or a start-up, chances are you’re running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple and easy ways to make your brand stand out with a rock bottom, or almost free budget. Many of the …

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media helps build brand awareness, and also provides a space for brands to engage their audience outside of their company website or brick and mortar facilities. In fact,92% of companiesconsider social media an important part of their business. Of course, with …

Can't Make it to a Conference? Here Are Twitter Tools to Use Instead

Can’t Make it to a Conference? Here Are Twitter Tools to Use Instead

There are some amazing conferences happening all over the world in every industry. From the unveiling of the latest products to guest speakers that are the top of the top, it can be so disappointing when you can’t afford to attend yourself, especially when you know there will be a lot going on there that can give you and edge …

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do …