7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …

The Real Work on Your Content Begins After It's Published: Optimizing Performance

The Real Work on Your Content Begins After It’s Published: Optimizing Performance

Many components of content marketing are controllable and predictable. But you know what isn’t? Your audience’s response. Surprises are the one thing you can count on. So, what can you do when a piece of content you’ve created simply doesn’t produce the right results? Based on our experience, there’s a lot you can do. In fact, with most content, the …

Personal Branding: Selling Yourself Without Selling Yourself Short

Personal Branding: Selling Yourself Without Selling Yourself Short

As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital — personal branding. Personal branding is much more than a great headshot and impressive bio. It’s the totality of what you project to the …

Social Media Management: Who

Social Media Management: Who, What, When and Where to Post

Having a successful social media marketing strategy is all about knowing how to play the field, or in this case fields. Every platform brings with it a specific form of content and audience. Not knowing the details of each can lead to major disasters for your social media campaigns. To prevent this from happening, we’ve broken down the four W’s …

How Brands On A Budget Capitalize On User Generated Content

How Brands On A Budget Capitalize On User Generated Content

User generated content (UGC) comes in many forms, and can be anything from pictures, videos, testimonials, reviews, and blog articles. Marketers have been encouraging user generated content for years. In fact, many social media marketing campaigns are built around their audience creating, and sharing content about their products. The ‘Share A Coke’ campaign is an excellent example of brand-driven UGC …

The Art Of Repurposing Content

The Art Of Repurposing Content

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …

How to Improve Your Pinterest Visibility and Engagement

How to Improve Your Pinterest Visibility and Engagement

Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. On a web page, have you ever noticed text appearing in place of an …

How to Develop Strong Content

How to Develop Strong Content

Developing strong content the educates and slowly pushes prospects along your sales funnel, is an important part of digital marketing. Your online content marketing strategy is imperative if you want to be successful. The first thing to do is determine what your goal is for any one piece of content. It might be to get more leads, to move prospects …