Designing Pinterest Posts That Encourage Clicks

Designing Pinterest Posts That Encourage Clicks

Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that may generate more clicks. In fact, in a resource meant to help marketing campaigns perform better on the site, Pinterest has outlined several of these practices that should increase the …

Facebook’s AI unlocks the ability to search photos by what’s in them

Facebook’s AI unlocks the ability to search photos by what’s in them

Initially used to improve the experience for visually impaired members of the Facebook community, the company’s Lumos computer vision platform is now powering image content search for all users. This means you can now search for images on Facebook with key words that describe the contents of a photo, rather than being limited by tags and captions. To accomplish the task, Facebook trained …

9 Tips to Flawlessly Manage Your Instagram Followers

9 Tips to Flawlessly Manage Your Instagram Followers

Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and …

How to Use Hashtags to Improve Your Social Media Marketing

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags …

Stand Out on Social with These Visual Acrobatics

Stand Out on Social with These Visual Acrobatics

Social marketers who think their words alone will win fans and influence people — how to put this gently?  It had a good run, but it’s pretty much over.  Long form content still has its place. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 38 percent of marketers said blogging was the single most important form of …

11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

Content marketers – don’t be afraid to work for exposure this year

Content marketers – don’t be afraid to work for exposure this year

I’m a content marketer – and I’m also a concert photographer. If I’m awake and not writing, creating or thinking about content, then the chances are I’m either at a concert with my camera, planning a trip to a concert with my camera or going through the pictures that I took at a concert with my camera. Photography is a …

How to Maximize Customer Engagement with Social Media

How to Maximize Customer Engagement with Social Media

Social media marketing is a popular tool used by businesses all over the world. However, some social media marketing strategies are more effective than others. In order to get the most possible benefit out of your presence on social media, you need to focus your strategy on improving customer engagement. Here are some tips to help you get started. Large …

7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …