Content marketers – don’t be afraid to work for exposure this year

Content marketers – don’t be afraid to work for exposure this year

I’m a content marketer – and I’m also a concert photographer. If I’m awake and not writing, creating or thinking about content, then the chances are I’m either at a concert with my camera, planning a trip to a concert with my camera or going through the pictures that I took at a concert with my camera. Photography is a …

How to Maximize Customer Engagement with Social Media

How to Maximize Customer Engagement with Social Media

Social media marketing is a popular tool used by businesses all over the world. However, some social media marketing strategies are more effective than others. In order to get the most possible benefit out of your presence on social media, you need to focus your strategy on improving customer engagement. Here are some tips to help you get started. Large …

7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …

The Real Work on Your Content Begins After It's Published: Optimizing Performance

The Real Work on Your Content Begins After It’s Published: Optimizing Performance

Many components of content marketing are controllable and predictable. But you know what isn’t? Your audience’s response. Surprises are the one thing you can count on. So, what can you do when a piece of content you’ve created simply doesn’t produce the right results? Based on our experience, there’s a lot you can do. In fact, with most content, the …

Personal Branding: Selling Yourself Without Selling Yourself Short

Personal Branding: Selling Yourself Without Selling Yourself Short

As a social media intern and a filmmaker, I’m aware of how crucial it is to market a film. Through my time at Raindance, however, I’ve been introduced to a new concept that’s just as vital — personal branding. Personal branding is much more than a great headshot and impressive bio. It’s the totality of what you project to the …

Social Media Management: Who

Social Media Management: Who, What, When and Where to Post

Having a successful social media marketing strategy is all about knowing how to play the field, or in this case fields. Every platform brings with it a specific form of content and audience. Not knowing the details of each can lead to major disasters for your social media campaigns. To prevent this from happening, we’ve broken down the four W’s …

How Brands On A Budget Capitalize On User Generated Content

How Brands On A Budget Capitalize On User Generated Content

User generated content (UGC) comes in many forms, and can be anything from pictures, videos, testimonials, reviews, and blog articles. Marketers have been encouraging user generated content for years. In fact, many social media marketing campaigns are built around their audience creating, and sharing content about their products. The ‘Share A Coke’ campaign is an excellent example of brand-driven UGC …

The Art Of Repurposing Content

The Art Of Repurposing Content

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …