Why Visual Storytelling Makes for Powerful Marketing

Why Visual Storytelling Makes for Powerful Marketing

Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share …

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The Goldfish Conundrum: How to Create Content for Short Attention Spans

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that …

How to Turn Digital Inquiries into New Clients

How to Turn Digital Inquiries into New Clients

If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting information in exchange for offers, and gaining new customers. However, as a small business owner …

7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …

How to Use Content to Move Leads Through Your Sales Funnel

How to Use Content to Move Leads Through Your Sales Funnel

First question – what’s a sales funnel? Here’s a good looking one, courtesy ofEndo Creative: Your sales funnel – or your marketingand sales funnel, to give it a fuller title – is simply a visualisation of the marketing and sales process. Second question – what’s the marketing and sales process? Well, as you can see from the image above, the …

Learn Why Inbound Marketing Is the Future of Selling

Learn Why Inbound Marketing Is the Future of Selling

Traditionally, marketing and sales have kept their distance from one another. Even though both play integral parts in attracting customers and closing deals, salespeople remained unconcerned about how a lead comes to the organization, while marketers just assumed it was the sales team’s job to convince the prospective client. But this way of thinking is quickly going the way of …