How to Leverage Intent Data to Drive More Revenue

How to Leverage Intent Data to Drive More Revenue

As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions …

Are Influencers Journalists? The Power of Backpack Journalism

Are Influencers Journalists? The Power of Backpack Journalism

Journalists wear several hats nowadays. From reporting to photography, those in the industry are expected to multitask. And with both digital and print publications struggling to find a space in this new landscape, the backpack journalist is expected to hustle and be quick on their feet. This means they must be creative in how they package their content. Backpack journalism …

6 Secrets to Getting a Social Influencer's Attention

6 Secrets to Getting a Social Influencer’s Attention

A recommendation could instantly net you some new followers and set you up for future opportunities (such as interviews and collaborative content) with that influencer. And that’s all good and well. However, if you’ve ever tried executing this strategy on a whim, you know it’s not that simple. Influencers generally have hundreds of thousands of followers, and getting their attention isn’t …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions

How-Tos For Enterprises to Put Their Content Marketing Strategies in Place and Drive Conversions

Content marketing has become an integral part of every business due to its very nature of building trust within prospects, which then leads to conversions. It goes without saying that the sine qua non of an effective content is understanding the intent of the customer and taking the requisite action to deliver. It is critical to deliver the right content …

How to Start a Business When You're an Introvert

How to Start a Business When You’re an Introvert

The business world seems like it caters to extroverts. And that makes sense: As a business owner, you need charisma to lead a team, negotiate with partners and engage with them regularly. In addition, you need to network with new people and improve your client relationships. For an introvert, therefore, these responsibilities may seem intimidating, or even overwhelming , to …

The Next Generation of Influencer Marketing

The Next Generation of Influencer Marketing

More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing …