Social Media Marketing: Build an Online Presence

Social Media Marketing: Build an Online Presence

But what I’m about to tell you will give you the answer to all your online social media marketing woes: Building a great online presence is the same as building a great business. Small businesses get overwhelmed by the online world as they have less money to spend and there are so many options today. But if you build your …

How to Compete With the Big Guys and Win

How to Compete With the Big Guys and Win

Are you tired of building a killer business only to be undercut by Amazon? Are you sick of Wal-Mart squeezing you out of the marketplace because your wholesale price is too high? Is your product better than the leading competitor but relatively invisible? While it may seem impossible to compete with the big guys, there are many success stories of startups …

The 3 Pillars of Successful Influencer Outreach

The 3 Pillars of Successful Influencer Outreach

For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s evolving, and will continue to …

5 Steps to Unlocking the Power of Influencer Marketing

5 Steps to Unlocking the Power of Influencer Marketing

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read …

How to become a thought leader (without writing anything)

How to become a thought leader (without writing anything)

A successful thought leadership strategy puts your brand at the heart of the agenda for your industry. When it’s done well, thought leadership’s benefits include awareness (as your content is shared across relevant audiences), an increasingly owned audience, as people opt to follow your brand experts, and effective integration with sales as you provide great B2B content for reaching out …

Branding & Content Marketing Go Together

3 Content Marketing Goals Your Business Can Achieve

The key to content marketing success is developing a strategy that suits your goals and aligns with your brand. When content marketing made its debut, brands in publishing and journalism-related industries were quick to jump on board. After all, it gave them a unique opportunity to showcase their writing skills while establishing themselves as industry leaders. But it didn’t take …

4 Reasons Why B2B Marketers Should Use LinkedIn

4 Reasons Why B2B Marketers Should Use LinkedIn

B2B social media isn’t the easiest of tasks. LinkedIn has become one of the most popularly used and important social networks to reach out to business buyers and build connections with other professionals. With its niche advantage and increase of content marketing, it’s increasingly becoming an outlet for B2B marketers with several advantages. LinkedIn is a platform that enables you …

Working with Industry Influencers

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and far-reaching ways to build your …

How to Turn Digital Inquiries into New Clients

How to Turn Digital Inquiries into New Clients

If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting information in exchange for offers, and gaining new customers. However, as a small business owner …

5 Expert Tips for Building Your Brand Advocacy Program

5 Expert Tips for Building Your Brand Advocacy Program

Isn’t it great when people have nice things to say about your product? It’s even better when they share these awesome reviews with other people. For free. That’s what brand advocacy is all about—encouraging and empowering your customers to become champions for your brand. Social media is a great place to do that. We’ve already talked about how to create …