Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

How to Identify Influencers That Will Boost Your SEO Efforts

How to Identify Influencers That Will Boost Your SEO Efforts

A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time, webmasters could use black-hat SEO tricks …

11 Resources to Own Influencer Marketing Like a Boss

11 Resources to Own Influencer Marketing Like a Boss

As influencer marketing reaches mass popularity, the need to execute is met with more chaos than shopping during Black Friday. Marketers need help in filtering the noise to pinpoint what’s real and what’s a hoax. That’s why we curated the best resources to keep you in-the-know, so you can do influencer marketing the right way. From knowing what’s real to …

3 Reasons Influencer Marketing Starts with Creating the Right Content

3 Reasons Influencer Marketing Starts with Creating the Right Content

My Facebook news feed is chock full of inspirational quotes and messages from my favorite celebrities. Whether it’s a funny post from Kevin Hart or an inspirational post from Mark Cuban, I always scroll through the “feed” in the morning before getting out of bed. Then, during my lunch breaks, I scroll again to see what’s new. Finally, while I’m …

8 Tips to Create a Successful Influencer Marketing Campaign

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming — so many business owners and CMOs reached out to me with questions. While my influencer marketing agency works with brands that have large budgets, I wanted to put together some …

7 Reasons Why Influencer Marketing will Explode in 2017

7 Reasons Why Influencer Marketing will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

Influence 2.0: The customer-centric future of influencer marketing

Influence 2.0: The customer-centric future of influencer marketing

A new report has been released evaluating the current state of influencer marketing, predicting ways in which the practice can strategically evolve for customer centricity. Influencer relationship management software Traackr partnered with TopRank Marketing and Altimeter principal analyst Brian Solis to globally survey 102 enterprise brand strategists and marketers on current and future investments and executions in the field, demonstrating …

Marketers Begin To View Influencer Relationships As Strategic

Marketers Begin To View Influencer Relationships As Strategic

Influencer marketing gained substantial momentum among marketers in 2016. But for all its potential, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the true value of influencer relationships, misconceptions remain.  My content marketing agency, TopRank Marketing, along with influencer relationship management software company Traackr, teamed to investigate how the practice of influencer …

5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …