5 Steps To An Influencer Marketing Strategy

5 Steps To An Influencer Marketing Strategy

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved ? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer marketing. “It’s the current …

Influencer Marketing Shouldn't Be a Dirty Word

Influencer Marketing Shouldn’t Be a Dirty Word

In spite of the buzz surrounding influencer marketing, I’m starting to think of it as a dirty word. Some marketers have turned to influencer marketing as a quick way to meet their quarter’s numbers. Influencer marketing isn’t about this quarter or the next quarter — it’s about building a meaningful, long-term relationship.  We need a shift in mindset — from …

Influencer Marketing in B2B: Why Video is the Way to Go

Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to decrease. This has been …

3 steps to take your influencer marketing to the next level

3 steps to take your influencer marketing to the next level

If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the channels available to us — Facebook, Twitter, email, SMS, television. When brands need to reach people, it’s no longer guaranteed that your audience will hear the message, even if they see …

Under The Influence: How To Become A Recruiting Thought Leader.

Under The Influence: How To Become A Recruiting Thought Leader.

One question that I get asked way more often than I’d like is, “how do I become a recruiting thought leader?” Well, here’s a tip: if you need advice on that particular topic, you’re probably out of your element here, Donnie.  But the whole concept of thought leadership is, well, a little nauseating to me. What we call “thought leadership” …

How influencer marketing helps break through the clutter

How influencer marketing helps break through the clutter

Influencer marketing is not new. But, it is substantially better with today’s social media world. Pre-social media, I launched a confectionary product, where we sent samples (in the mail) to every captain of the high school football team, every head-cheerleader and every student body President. It worked like a charm. Within the first month of our launch, we were the #1 brand in the …

If you think you don’t need brand influencers

If you think you don’t need brand influencers, think again

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if …

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Whether you or your brand have been running campaigns on social media since the days of MySpace’s Top 8, or whether you’re new to the game, there’s some important self-inventory you need to take before you put a single marketing dollar toward social media. As important as the quality of campaign content is, choosing the right social channel to run …

5 Stats On Influencer Marketing in 2017

5 Stats On Influencer Marketing in 2017

Influencer marketing grew in 2016, and all signs point to it growing even bigger this year. These 5 numbers prove that influencer marketing will only grow in 2017. Ad block extensions have hurt the advertising industry – to the point that, in 2015, ad blocks were blamed for almost $22 billion in lost global revenue. Ad block usage has steadily grown over …

Master Your Influencer Engagement Strategy

Master Your Influencer Engagement Strategy

Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not going anywhere. Virtual networks are built on the illusion that everyone likes everyone, and everyone can …