Personal branding

5 Keys to Select the Perfect Influencer for Your Brand

Every day brand come up with new ideas to improve communication with their potential clients, to boost their branding and better their company’s position in the market. Influencer marketing is one of the strategies that’s grown the most in the past few years. It’s all about selecting people with influence on the Internet to promote your brand, product or service. …

Your Online Presence Without Twitter?

Your Online Presence Without Twitter?

I have an ongoing email thread with another SaaS app developer about how social networks are closing access to their data, APIs, and members, and its impact on third party apps such as Triberr. The discussion primarily focuses on Twitter, but applies to the other social networks and the Big G(oogle). Since it’s relevant to both the SaaS industry and our …

7 Influencer Marketing Trends In 2017

7 Influencer Marketing Trends In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 is a promising year for …

New Influencer Marketing Research Has Four Key Findings

New Influencer Marketing Research Has Four Key Findings

Call me a decisive nerd, but I enjoy gathering the research required to make an informed decision, and eagerly awaiting the outcome. No matter the occasion, I rarely make a choice without turning to a trusted source for advice. This is the new normal. According to Nielsen, 92 percent of consumers trust peer recommendations over other forms of advertising. This …

Think big

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest. The use of influencer campaigns continues to rise in Singapore and Hong Kong, but there is still a decent amount of misunderstanding – and misuse – of how to best utilise the power of these influencers. The assumption that an influencer with …

Influencer Marketing Must Focus on Customer Needs: Report

Influencer Marketing Must Focus on Customer Needs: Report

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report. But for this to happen, there’s still a lot of work to be done, according to a new report, “Influence 2.0: The Future of Influencer Marketing,” from Traackr and Altimeter Group. …

Amplify Your Story

Amplify Your Story

Whether it’s mommy bloggers, online tech gurus, Instagram fashion icons, or foodies on Facebook, social influencers are on the rise, and brands are responding in kind. A November 2016 survey by Linqia, a San Francisco-based provider of content marketing solutions, found that nearly half of marketers polled planned to increase their influencer marketing budget this year. In many ways, social …

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

Why is Influencer Marketing Better than Celebrity Endorsements?

Why is Influencer Marketing Better than Celebrity Endorsements?

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting marketers to …