5 Reasons to Use Influencer Marketing in 2017

5 Reasons to Use Influencer Marketing in 2017

Due to the increasing use of adblock software [1], brands and marketers face some limitations in the way they reach an audience. Now that more and more of their target customers are blocking banner ads on their browsers, there’s a weaker chance of spreading their promotional messages. This is one of the biggest reasons brands are continuing to welcome influencers …

The Top Influencer and Content Marketing Conferences to Attend in 2017

The Top Influencer and Content Marketing Conferences to Attend in 2017

Social media influencers will be huge in 2017, and savvy marketers will want to take advantage of learning and networking opportunities at industry conferences to learn how to capitalize on this trend. Here is our pick for the top can’t-miss events for the year. 1.    IZEAFest, February 10-11, 2017, in Orlando, Florida. Leading brands, agencies and influencers will gather at …

Social Media Blogging: 4 Reasons Your CMO Needs

Social Media Blogging: 4 Reasons Your CMO Needs

Social media blogging doesn’t get respect any more. Even though 59.3 million new WordPress blog posts are published each month. This number doesn’t include blog posts on Blogger buried deep in Google or on Tumblr languishing in Yahoo’s portfolio. Nor does this include blogs integrated into corporate systems or other homegrown options. Despite the numbers, blogs are old by Internet standards. …

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

6 Characteristics of Great B2B Content

5 Content Marketing Trends You Need To Know About in 2017

Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry. Below are the …

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market

7 Pillars of Being an Influence in Your Market Discover the characteristics you’ll need to grow your brand. Image credit: Shutterstock January 20, 2017 “Powerful people give freely, buying influence rather than things.” — Robert Greene A little more than a year ago, I decided to start growing my personal brand. I knew when it came to business in this …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …

What is Influencer Marketing All About?

What is Influencer Marketing All About?

When you have a product or a service to sell, your primary marketing objective lies in finding the shortest and surest way to your customer’s heart. For years, marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some ways have been more effective than others. In …

5 Most Common Reasons why Influencer Marketing Fails

5 Most Common Reasons why Influencer Marketing Fails

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer …