3 Tips for Creating a Social Strategy Fueled by User-Generated Content

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do …

The Art Of Repurposing Content

The Art Of Repurposing Content

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant …

Understand How Content is Influencing Buyers: A Primer on Attribution Models

Understand How Content is Influencing Buyers: A Primer on Attribution Models

“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which particular order influences people to …

11 Social Media Tactics That You Should Test Today

11 Social Media Tactics That You Should Test Today

There are hundreds of social media tactics to choose from. The thing is, if you’ve been marketing for a while, you’ve probably tried most of them already. The list can go on and on. Now don’t get me wrong, all work to a degree. But if they’re that well-known, how are they going to help you stand out? The good news …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

Why Interactive Content Is the Future of Content Marketing

Why Interactive Content is the Future of Content Marketing

According to SnapApp, interactive content is “Content that requires the participants’ active engagement – more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”  This type of content comes in the form of interactive infographics, quizzes, calculators, polls and more, and is considered a better way to “educate, entertain, and engage …

17 Smart Things the Most Productive People Do Every Day

17 Smart Things the Most Productive People Do Every Day

To be a productivity guru, you need a commitment to excellence, intelligent planning, and focused effort, according to Paul J. Meyer. Here are 17 smart habits to adopt that will help you be your most productive self every day. Are to-do lists ruining your life? Do your to-do tasks never actually get done? That’s why I long ago ditched to-do …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Making The Business Case For Customer Success

Making The Business Case For Customer Success

The fast growing recognition of Customer Success is a survival tactic for most SaaS companies today. However, with Customer Success, the customer is the beneficiary of an exceptional customer experience and is extracting the maximum value from the product or service they have purchased from you. In the end, it will be a win/win for all. Despite the obvious, if a …