Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

Why Interactive Content Is the Future of Content Marketing

Why Interactive Content is the Future of Content Marketing

According to SnapApp, interactive content is “Content that requires the participants’ active engagement – more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”  This type of content comes in the form of interactive infographics, quizzes, calculators, polls and more, and is considered a better way to “educate, entertain, and engage …

17 Smart Things the Most Productive People Do Every Day

17 Smart Things the Most Productive People Do Every Day

To be a productivity guru, you need a commitment to excellence, intelligent planning, and focused effort, according to Paul J. Meyer. Here are 17 smart habits to adopt that will help you be your most productive self every day. Are to-do lists ruining your life? Do your to-do tasks never actually get done? That’s why I long ago ditched to-do …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Making The Business Case For Customer Success

Making The Business Case For Customer Success

The fast growing recognition of Customer Success is a survival tactic for most SaaS companies today. However, with Customer Success, the customer is the beneficiary of an exceptional customer experience and is extracting the maximum value from the product or service they have purchased from you. In the end, it will be a win/win for all. Despite the obvious, if a …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …

14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning

14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning

You’re in business to generate leads and sales. I’m in business to help you do that. The obvious problem is this: Many websites fail to do what they are intended to do — get leads! That’s why the average conversion rate for most websites is less than 3 percent. I’m here to show you some quick and efficient ways to …

Content Marketing Is Critical in the Age of Visual Marketing

Content Marketing Is Critical in the Age of Visual Marketing

Content marketing has morphed from managing a company blog to building entire brand newsrooms and content libraries curated by an outside public relations agency or social media management firm. So why does your company need content integration and a newsroom? For starters, a strategic social media campaign will be extremely bare boned without solid content to back it up. Content …

7 Bold Ways to Build Brand Personality

7 Bold Ways to Build Brand Personality

The typical digital user spends an average of 1 hour and 49 minutes a day on social media, according to Global Web Index. Your consumers want to digitally connect with your brand, but that doesn’t mean they want to buy from a faceless, electronic corporation. Building brand personality and showcasing the people who make your company tick is essential, and it …