Where Do Business Goals Fit in a Storified Content Strategy?

Where Do Business Goals Fit in a Storified Content Strategy?

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. But each piece of content takes a similar approach: it prioritizes …

Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …

How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …