Refurbishing Top Content

Refurbishing Top Content

You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In today’s Whiteboard Friday, Moz’s resident SEO and Content Architect, …

Facebook’s AI unlocks the ability to search photos by what’s in them

Facebook’s AI unlocks the ability to search photos by what’s in them

Initially used to improve the experience for visually impaired members of the Facebook community, the company’s Lumos computer vision platform is now powering image content search for all users. This means you can now search for images on Facebook with key words that describe the contents of a photo, rather than being limited by tags and captions. To accomplish the task, Facebook trained …

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: But, honestly, it’s hard to find good statistics on how much referral traffic is driven from social, because, until recently, you couldn’t tell how much web traffic was coming from each individual social …

4 Techniques Successful People Use to Make a Positive First Impression

4 Techniques Successful People Use to Make a Positive First Impression

While you may hope that people will take the time to get to know you before making assumptions about you, the reality is that first impressions are everything. If you aren’t wowing people within the first few seconds of meeting, you’ll face an uphill battle when it comes to shifting their opinions. Why first impressions matter. You may think first impressions …

How to Solve the Real Content Marketing Measurement Problem

How to Solve the Real Content Marketing Measurement Problem

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, …

How to Use Social Listening to Find Qualified Sales Leads

How to Use Social Listening to Find Qualified Sales Leads

Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what …

5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …

How to Turn Digital Inquiries into New Clients

How to Turn Digital Inquiries into New Clients

If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting information in exchange for offers, and gaining new customers. However, as a small business owner …

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter! The first thing you need to know is what tools will help you analyze your data.  Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly.  Here are a few noteworthy ones: A few years ago Twitter Analytics was introduced, …

3 ways to see the future with social media data

3 ways to see the future with social media data

If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out in the long run, and the full context behind the events of the present. It would be …