9 Things You Can Learn About Your Audience From Social Listening

9 Things You Can Learn About Your Audience From Social Listening

Show me your audience and I will tell you everything about your company. OK, maybe not everything, but their opinions and behavior provide a valuable source of knowledge about your business and its condition both in present and in the future. Clients and prospects are like a reflection of your firm’s potential. Therefore, it is worth spending time on getting …

How To Create Buyer Persona For Effective Marketing

How To Create Buyer Persona For Effective Marketing

Your audience is your everything. Realize it as fast as you can – and you will avoid a lot of mistakes. You may think now that it’s easier to say than to make. Understanding hundreds and thousands of real people at once doesn’t really sound like a straightforward task. Not at the beginning, definitely. However, everything gets clearer when you …

7 Tips for Engaging Social Media Marketing

7 Tips for Engaging Social Media Marketing

In today’s world, if you don’t have social media accounts for your company, you’re missing out on customers. Lots of them. People scan social media feeds all day long, and if you want them to stop by your website, you need to be getting helpful, usable information into their newsfeeds. Your company needs a solid and engaging social media presence …

10 ways nonprofits and small businesses can leverage social media

10 ways nonprofits and small businesses can leverage social media

One great thing about social media marketing is that it can work for everyone—from a local flower shop to a church charity to a fortune 500 company, social media matters. Social media has something available for you in order to help your business be successful, so don’t be discouraged if you don’t have a huge following or a giant advertising …

Influencer Content Marketing: The Art of Relationships and the Science of Software

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, Drew, Ann, Sheryl, Michael, Rebecca, …

Who Really Influences Your Customers?

Who Really Influences Your Customers?

Tips for Identifying the Right Influencers to Work With Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”, and never has this phrase rung truer than in the age of influencer marketing achat cialis 20 france. By now, most savvy brands have cottoned onto the fact that influencers are one of the most (if …

10 Step Strategy to Personal Branding for Solopreneurs

10 Step Strategy to Personal Branding for Solopreneurs

Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is essentially going to determine the types of opportunities that could …

What’s Next for Influencer Marketing in 2017

What’s Next for Influencer Marketing in 2017

Sarah Ware, CEO of Markerly shares her predictions for influencer marketing in 2017 including the creation of new, in-house influencer networks and the continued growth of micro-influencers This past year has been a time of exceptional growth in the marketing community with brands expanding their methods and platforms used for reaching consumers. In particular, we saw brands relying heavily on …

Why Visual Storytelling Makes for Powerful Marketing

Why Visual Storytelling Makes for Powerful Marketing

Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share …

12 KPIs you must know before pitching your startup

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted …