10 Step Strategy to Personal Branding for Solopreneurs

10 Step Strategy to Personal Branding for Solopreneurs

Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is essentially going to determine the types of opportunities that could …

What’s Next for Influencer Marketing in 2017

What’s Next for Influencer Marketing in 2017

Sarah Ware, CEO of Markerly shares her predictions for influencer marketing in 2017 including the creation of new, in-house influencer networks and the continued growth of micro-influencers This past year has been a time of exceptional growth in the marketing community with brands expanding their methods and platforms used for reaching consumers. In particular, we saw brands relying heavily on …

Why Visual Storytelling Makes for Powerful Marketing

Why Visual Storytelling Makes for Powerful Marketing

Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share …

12 KPIs you must know before pitching your startup

12 KPIs you must know before pitching your startup

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted …

The Biggest Priorities for 62 Buyer Personas [New Research]

The Biggest Priorities for 62 Buyer Personas [New Research]

Every prospect has different objectives, priorities, and personal motivators. That’s why it’s incredibly dangerous for a salesperson to make assumptions or rush to conclusions: If they’re wrong, they risk alienating the buyer and even permanently losing their trust. However, there’s an equal danger in entering the sales conversation without any expectations of what the prospect wants. The typical professional has …

Why Interactive Content Is the Future of Content Marketing

Why Interactive Content is the Future of Content Marketing

According to SnapApp, interactive content is “Content that requires the participants’ active engagement – more than simply reading or watching. In return for that engagement, participants receive real-time, hyper-relevant results they care about.”  This type of content comes in the form of interactive infographics, quizzes, calculators, polls and more, and is considered a better way to “educate, entertain, and engage …

A Complete Guide To Building A Strong Web Presence For Your Startup

A Complete Guide To Building A Strong Web Presence For Your Startup

Now is a fascinating time to start your own business. While it is true that there has never been more competition around than there is now, there are also benefits of getting started in business today. The good news about starting a business in 2016 is that there are more tools at your disposal now than there ever has been …

12 Tips To Increase Social Engagement

12 Tips To Increase Social Engagement

One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and …

What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. You see, no matter how good the messaging and content that you create …

Where 11 Types of Content Fit Into Your Sales Funnel

Where 11 Types of Content Fit Into Your Sales Funnel

You have the subscriber. They’re in your email funnel. Now, it’s up to you to not leave them hanging! Using email, you need to gradually transition your reader from a subscriber to prospect and, ultimately, to a customer. That might sound like a lot of work, but you have all the tools you need in your arsenal already. Now is …