How to Solve the Real Content Marketing Measurement Problem

How to Solve the Real Content Marketing Measurement Problem

The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, …

How to Use Social Listening to Find Qualified Sales Leads

How to Use Social Listening to Find Qualified Sales Leads

Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. One of the best ways to find and generate leads is through social listening. The great thing about using social media is it gives you the ability to find qualified sales leads, not just random people who might be interested in what …

5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …

How to Turn Digital Inquiries into New Clients

How to Turn Digital Inquiries into New Clients

If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting information in exchange for offers, and gaining new customers. However, as a small business owner …

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter! The first thing you need to know is what tools will help you analyze your data.  Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly.  Here are a few noteworthy ones: A few years ago Twitter Analytics was introduced, …

3 ways to see the future with social media data

3 ways to see the future with social media data

If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out in the long run, and the full context behind the events of the present. It would be …

Are You Seizing the Power of Social Media Attribution?

Are You Seizing the Power of Social Media Attribution?

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can …

Is Co-Registration a Lead Generation a Tactic to Consider?

Is Co-Registration a Lead Generation a Tactic to Consider?

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. Learn more about this effective but underrated lead generation tactic. …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …

5 Content Marketing Trends To Watch In 2017

5 Content Marketing Trends To Watch In 2017

When psychologist Dr. Paul Ekman visited the Fore tribe in the highlands of Papua New Guinea in 1967, he probably didn’t imagine that his work would become the foundation for some of the latest developments in artificial intelligence (AI). After studying the tribe, which was still living in the preliterate state it had been in since the Stone Age, Ekman …