The next evolution of influencer marketing

The next evolution of influencer marketing

Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity endorsements to social advocacy campaigns, we have seen various forms of influencer marketing throughout advertising’s history.  This was the age of 101 different social media monitoring tools that brands could access to better understand their audience. No …

Three Personal Branding Tips for Introvert Entrepreneurs

Three Personal Branding Tips for Introvert Entrepreneurs

Successful branding is the most powerful way to accelerate the growth of your starting company. Building a recognizable brand that is valued by the customers and is very attractive to the targeted audience is not an easy job, but with the right approach and with the use of the appropriate tools and strategies any startup team, created by forward-thinking people, …

How The New York Times Is Building the Ideal Branded Content Studio

How The New York Times Is Building the Ideal Branded Content Studio

Like other news and media companies, The New York Times has its own branded content studio: T Brand Studio. Unlike those other studios, T Brand is essentially a fully formed business within a business, all thanks to some strategic acquisitions. T Brand launched in 2014, but the project that quickly earned it a ton of notoriety was an engaging and …

The 3 Cs Of 2017:  Content

The 3 Cs Of 2017: Content, Commerce, And Customer Experience

If 2016 could be summed up, it would be the year of data. For months we’ve discussed it, watched CMOs invest in it, and listened endlessly to people talking about its synergy with creativity. At the end of it all, we find ourselves with heaps of data—and probably not enough to show for it. That’s why 2017 will be different, …

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

When venturing into Snapchat, a new social media platform for HP, the team knew they had to create a content plan, while also challenging themselves to put up on-the-fly content. Through over a year of consistently testing what worked with users and what didn’t, HP finally found a voice on the platform and a steady source of engaging content. See …

7 Ways to Make Your Business More Socially Conscious

7 Ways to Make Your Business More Socially Conscious

Social Entrepreneurship 7 Ways to Make Your Business More Socially Conscious Adding charity and service to what your company values will pay dividends in the employees you attract and the customers you keep. Image credit: Hero Images | Getty Images Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Being a more socially conscious …

3 Ways to Become More Generous and Grow Your Audience

3 Ways to Become More Generous and Grow Your Audience

Giving to your audience is one of the foundations of any smart content marketing strategy. To grow your audience and get better results for your business, it might be time to expand your content beyond blog posts, podcast episodes, or newsletters and find more ways to be truly generous. Looking to become a “giver,” rather than a “taker?” Let’s talk …

4 of the Best Growth Hacking Experiments to Try in 2017

4 of the Best Growth Hacking Experiments to Try in 2017

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind …

Three Reasons Why CEOs Need To Be More Vested In Digital Transformation

Three Reasons Why CEOs Need To Be More Vested In Digital Transformation

The rapid adoption of digital technologies by customers and competitors is disrupting every industry and creating value at an accelerated pace.  Advances in technology and marketing science have armed businesses with an expanded pallet of powerful digital platforms and tools with the potential to create new value, disrupt the competition, and delight customers. These highly scalable technology platforms are changing …

6 Key Leadership Habits Required For Entrepreneurs

6 Key Leadership Habits Required For Entrepreneurs

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, record business bankruptcies, and executive fraud cases. If …