6 Key Leadership Habits Required For Entrepreneurs

6 Key Leadership Habits Required For Entrepreneurs

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, record business bankruptcies, and executive fraud cases. If …

The top 10 data and analytics stories from CMO for 2015

The top 10 data and analytics stories from CMO for 2015

We pool together our top stories on data analytics and predictive analytics in use by Australian and global brands in 2015 This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function. To make sure our readers don’t miss out on any tips and tricks, we’ve pooled …

Influencer Marketing in 3 Easy Steps

Influencer Marketing in 3 Easy Steps

As a thought leader, you want to spread your ideas and help others along the way. Sometimes your work goes unnoticed, and sometimes it goes unpaid. You know other influencers who seem to have a paid gig going with a new brand every week. How can you get the connections necessary to make that happen for yourself? To answer this …

4 Truths About Becoming An Entrepreneur

4 Truths About Becoming An Entrepreneur

According to a recent Business.com study, a new business is launched every minute in the United States. For these entrepreneurs, opening the doors to their business brings excitement, anticipation of what’s next and a motivation to succeed. Some people decide to go into business for themselves because they’re searching for a creative outlet while others may be seeking a bit …

Why we’re ditching Demo Days

Why we’re ditching Demo Days

I started to realize that Demo Days might be getting stale when an investor at one of our events told me to share the highlights after the pitches were done — he would be out in the hallway with a beer. Another time, an investor said he wanted to quit his job and build a startup that goes to pitch …

The next evolution of influencer marketing

The next evolution of influencer marketing

Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity endorsements to social advocacy campaigns, we have seen various forms of influencer marketing throughout advertising’s history.  This was the age of 101 different social media monitoring tools that brands could access to better understand their audience. No …

Three Personal Branding Tips for Introvert Entrepreneurs

Three Personal Branding Tips for Introvert Entrepreneurs

Successful branding is the most powerful way to accelerate the growth of your starting company. Building a recognizable brand that is valued by the customers and is very attractive to the targeted audience is not an easy job, but with the right approach and with the use of the appropriate tools and strategies any startup team, created by forward-thinking people, …

How The New York Times Is Building the Ideal Branded Content Studio

How The New York Times Is Building the Ideal Branded Content Studio

Like other news and media companies, The New York Times has its own branded content studio: T Brand Studio. Unlike those other studios, T Brand is essentially a fully formed business within a business, all thanks to some strategic acquisitions. T Brand launched in 2014, but the project that quickly earned it a ton of notoriety was an engaging and …

The 3 Cs Of 2017:  Content

The 3 Cs Of 2017: Content, Commerce, And Customer Experience

If 2016 could be summed up, it would be the year of data. For months we’ve discussed it, watched CMOs invest in it, and listened endlessly to people talking about its synergy with creativity. At the end of it all, we find ourselves with heaps of data—and probably not enough to show for it. That’s why 2017 will be different, …

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

Social Media Marketing: HP finds its voice on Snapchat and sees a 10x increase in engagement

When venturing into Snapchat, a new social media platform for HP, the team knew they had to create a content plan, while also challenging themselves to put up on-the-fly content. Through over a year of consistently testing what worked with users and what didn’t, HP finally found a voice on the platform and a steady source of engaging content. See …