Periscope 101: How to Use Periscope For Marketing

Periscope 101: How to Use Periscope For Marketing

For all the businesses out there struggling to see any traction on Twitter, you are definitely not alone. It’s difficult to generate consistent engagement on the platform, even when using tons of great practices to optimize for it. Fortunately, there is one tool that can help drive engagement more quickly: Periscope. Periscope is a live video broadcasting platform linked to …

8 Tips to Build a Brand in the Age of Social Media

8 Tips to Build a Brand in the Age of Social Media

Is your brand being represented the way it was intended to be on social media? Social media being used for an endless list of reasons, one of which is by brands seeking to engage consumers and raise awareness around their brand. Social media offers content marketers the chance to build their brands through direct interactions with consumers. However, social media …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …

Hiring the Perfect Person to Run Your Social Media

Hiring the Perfect Person to Run Your Social Media

Planning to increase your social media budget this year? If so, you’re not alone. According to the Content Marketing Institute’s2016 Benchmark report, 93% of marketers use social media, on an average of six platforms. Writing for Forbes, Christine Moorman says social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years. If …

The 5 Step Influencer Formula (and its money making secrets)

The 5 Step Influencer Formula (and its money making secrets)

Do you have “like” anxiety? The ever present Facebook app that sits on your smartphone is an addiction for many of us. You post a cute photo of your dog, maybe your latest trip to the Caribbean and then check in later to see how many likes you have. Received a low response? Only a few people responding? Maybe the …

Twitter launches “Explore

Twitter launches “Explore,” a new home for Moments, trends, search and live video

Twitter’s Moments feature, which allows users to tell stories through a collection of tweets, is no longer going be front-and-center in the Twitter application. Instead,Twitter will today replace the Moments section with a new tab called “Explore.” This area will serve as the home for finding out what’s happening on Twitter, including trends, Moments, search, and featured live video streams. The change will …

9 Tips to Flawlessly Manage Your Instagram Followers

9 Tips to Flawlessly Manage Your Instagram Followers

Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and …

8 Tips to Create a Successful Influencer Marketing Campaign

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming — so many business owners and CMOs reached out to me with questions. While my influencer marketing agency works with brands that have large budgets, I wanted to put together some …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Instagram Case Study: How Target Reached 2.6M In 2 Weeks

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the …

How to Generate 75% More Social Media Traffic When You’re Not Popular

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them. Let me ask you a question. When you see the words “social media platform,” what name comes to your mind? I’m willing to bet it’s Facebook, Twitter, or Instagram. Maybe for you, it’s Pinterest, Snapchat, or even YouTube. I realized …