Why Instagram Won 2016 and Snapchat Didn't

Why Instagram Won 2016 and Snapchat Didn’t

Instagram shows no signs of slowing down. The service now boasts a whopping  600 million active monthly users , and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes place on Instagram. Yes, Snapchat took the industry …

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to …

4 things that can go wrong in an influencer campaign (and how to fix them)

4 things that can go wrong in an influencer campaign (and how to fix them)

Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be a great way to reach untapped audiences. But it’s not as easy as you think — and does not always go as …

5 Ways to Integrate Social Media and Influencer Marketing

5 Ways to Integrate Social Media and Influencer Marketing

So you want to work with influencers to leverage your social media marketing campaign. But you’re not sure where to start, or what kind of content you should create. There are plenty of options for those who wish to integrate influencers into their social media marketing. Find out five strategies below, and learn how each can benefit your brand: Your …

How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

Pinterest Facts For Marketers: Interesting Pinterest Facts You Probably Do Not Know About

That Pinterest is one of the most popular social media platforms is not a news after all almost everyone now knows this powerful website. You will agree with me that Pinterest is gradually becoming a marketing game-changer, now more than ever. Pinterest is arguably the number one platform for content discovery – more and more women and men are seeking …

The Added Value of Influencers

The Added Value of Influencers

From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very engaged networks. And the more we launch influencer programs the more benefits we discover for our clients. There is added value of influencers around every turn. Let’s face …

13 Big New social media marketing trends in 2017

13 Big New social media marketing trends in 2017

Social media is bound to take centerstage when it comes to the digital marketing strategies in 2017 and its rapid growth will serve as its fuel that will map it among the best options marketers can target. 2017 has seen a new twist in the social media marketing industry and among the big new trends that marketers are taking up …

4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed

4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed

Do you feel like your Instagram strategy could use some fresh tactics? Heck, even if you’re happy with the results you’re seeing from your Instagram campaign there’s always room for improvement. That’s why I want to share with you four Instagram marketing ideas to spruce up your feed and create an Instagram marketing strategy that connects, converts, and builds your brand. These …

Small Business Social Media Tips & Strategies from 40 Experts

Small Business Social Media Tips & Strategies from 40 Experts

So you are a small business and you want to start in the world of social media.  But you are probably thinking where do you start, which network should you be on, what types of things should you be sharing and how do you do it correctly? Search for the answers no longer as we asked 40 Social Media Experts …