The Digital Transition: How the Presidential Transition Works in the Social Media Age

The Digital Transition: How the Presidential Transition Works in the Social Media Age

President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, the first to use a filter on Snapchat. Over the past eight years, the President, Vice President, First Lady, and the White House have used social …

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

5 reasons why influencer marketing will be a go-to marketing gimmick in 2017

Influencer-marketing has moved from being a buzzword to value creation. Want inspiration on food? Or do you need to do a recce on what car to buy next? Everyone goes online to check! Thus, it makes it imperative for brands to have reviews available on all digital platforms to communicate their brand message effectively to the right mix of target …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

Social Media Trends For 2017 To Boost Your Marketing

Social Media Trends For 2017 To Boost Your Marketing

I want to talk to you today about social media trends for 2017 and what you should really be focusing on this year and make the most out of your social media marketing. The first thing that you need to be focusing on in 2017 is video. I’m you probably fed up of hearing this because you’ve probably heard it …

Essential Tips For Promoting Your Brand On Instagram

Essential Tips For Promoting Your Brand On Instagram

In 2012, Facebook acquired Instagram for an astounding $1 billion. Five years later, Instagram has proven to be one of the greatest and largest social media platforms in the world, competing with social media giants Snapchat, Twitter and Pinterest. These statistics are extremely interesting and display Instagram’s immense influence on the Internet. The social media platform has over 500 million …

How to Find Social Media Influencers with Ease

How to Find Social Media Influencers with Ease

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. “There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. …

How to Unlock the Key to Instagram Engagement

How to Unlock the Key to Instagram Engagement

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold.   T – Time Are you posting at the right time? Are you giving Instagram enough time to make a difference? I – Intent Time to stop your random acts of posting on …

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Not Sure What to Post on Social Media? 10 Content Ideas That Work

Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help …

How Snapchat will change the music industry in 2017

How Snapchat will change the music industry in 2017

It started with a Twitter video, announcing: New music coming Friday. Then, an Instagram video—revealing a beat, and some lyrics.  But when globally famous pop star Ed Sheeran wanted his fans to experience the first true listen of his new music, he turned to Snapchat. With an augmented reality lens, people could put on a pair of sunglasses, surround themselves …

3 Questions To Ask Before You Create a Facebook Ad

3 Questions To Ask Before You Create a Facebook Ad

Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side of a bus, or inserts in your newspaper, businesses are always vying for your attention. Facebook is no different. Facebook started supporting advertising soon after it launched in February 2004. As the platform has grown and matured over the last decade, so have …