Healthcare Content Marketing: Pharma

Healthcare Content Marketing: Pharma, The FDA, and Social Media

The pharmaceutical industry is beginning to embrace more communications and social channels. According to a recent study, since 2013, the average number of tweets by pharmaceutical companies has gone up by 530%. Top industry players have increased their Twitter followers by nearly 300%. Yet, although firms see the benefits, many are reluctant to wade into the social waters. With good …

Three big myths about social media marketing

Three big myths about social media marketing

We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts – because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll …

How to Overcome Your Fear of Self-Promotion

How to Overcome Your Fear of Self-Promotion

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

5 Steps To Creating An Instagram Advertising Campaign

Instagram now has more than 500 million active users who spend 23 minutes on the app every day (CNBC). Despite the platform’s large audiences, a recent survey found that only 36% of marketers use Instagram for marketing compared to 93% who advertise on Facebook (Selfstartr). As the app becomes increasingly crowded with content, collaborating with high-reach, high-engagement Instagram influencers now …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

Your Online Presence Without Twitter?

Your Online Presence Without Twitter?

I have an ongoing email thread with another SaaS app developer about how social networks are closing access to their data, APIs, and members, and its impact on third party apps such as Triberr. The discussion primarily focuses on Twitter, but applies to the other social networks and the Big G(oogle). Since it’s relevant to both the SaaS industry and our …

12 Tips To Increase Social Engagement

12 Tips To Increase Social Engagement

One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and …

More than 50% of European businesses not making the most of social media

More than 50% of European businesses not making the most of social media

Businesses are not making the most of social media platforms, according to new research from global technology company Pitney Bowes. Only 44% of organisations surveyed in France, Germany and the UK say they are using social media to communicate with customers.  This is despite the evidence that 78% of those businesses which embrace them as part of a physical and …

How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks acheter cialis en pharmacie. This is a highly effective way to build fans, to interact with your visitors and to gain more visitors to your site. Content marketing, on the other hand, means adding blog posts and articles to your website so that you can …