How to Boost Your Social Media ROI with Influencer Marketing

How to Boost Your Social Media ROI with Influencer Marketing

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The best way to do that is by integrating your social media marketing with other effective marketing …

10 Creative Brands Making Instagram Stories Now

10 Creative Brands Making Instagram Stories Now

Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective. But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Here’s what the savviest, most forward-thinking …

10 Ways Influencer Marketing Boosts Retail Sales

10 Ways Influencer Marketing Boosts Retail Sales

As the world becomes more digitally connected, influencer marketing is quickly rising to the forefront of effective marketing strategies for brands. Based on the trust garnered by traditional word-of-mouth marketing, influencers bring that idea into the digital realm. Lord & Taylor realized the impact of influencer marketing first-hand when they used Instagram influencers for a campaign. The dress they promoted …

How to Increase Your Instagram Following in a Month

How to Increase Your Instagram Following in a Month

Instagram is a popular photo sharing application where users share photos and videos to their friends or the public. As more companies turn to social media marketing, Instagram continues to gain popularity. Moreover, users are more active on Instagram than other social media platforms; the typical Instagram user interacts with the platform about 2.3 percent more than the typical Facebook …

Social Media Marketing 2017: What's Working Now

Social Media Marketing 2017: What’s Working Now

Understanding and using social media is a crucial part of my job, and I’m guessing it’s the same for you. Social networks are not only channels for customer support, they also provide vital distribution for our content and drive traffic back to our sites. Whenever I need to get a more granular view of recent developments, I always turn to …

Why it’s good business for influencer marketing to embrace disclosure rules

Why it’s good business for influencer marketing to embrace disclosure rules

Influencer marketing creators and brands stand to gain from proper disclosure – writes Scott Guthrie Regulators are cracking down on brands and influencers who fail to adhere to the rules governing online advertising, sponsorship and endorsements. Effective disclosure of influencer marketing content falls into three domains: As consumers we don’t like feeling hoodwinked. To obfuscate a commercial arrangement between brand …

Six Social Media Tips to Amplify Your Content Marketing

Six Social Media Tips to Amplify Your Content Marketing

The coverage of a US Airways plane landing on the Hudson River was a watershed moment in the evolution of social media. You may remember that on January 15, 2009, US Airways Flight 1549, piloted by Captain Chesley B. “Sully” Sullenberger and First Officer Jeffrey Skiles, made an emergency landing in the Hudson after multiple bird strikes caused both jet …

How to Use Instagram Live to Generate Leads

How to Use Instagram Live to Generate Leads

Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use Instagram Live Video for Lead …

Social Media Marketing for Hotels and Resorts: 10 Tips

Social Media Marketing for Hotels and Resorts: 10 Tips

Are you looking to take your hotel or resort to the next level through social media? Well, you have come to the right place. Through a few social media marketing techniques you see an increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will increase awareness of your hotel …

A-List Influencers: All Reach

A-List Influencers: All Reach, No Relevance

Scour the social media feeds of celebrities and high-end fashion bloggers and you’ll likely see a few sponsored posts pop up promoting everything from designer clothing lines to hair care gummy bears to water bottles. On some level, it makes sense to pay A-listers with millions of followers to blast out your messages to masses. After all, if thousands of people are seeing your …