Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat users in Germany are overwhelmingly young, and most are keen to keep up with at least some well-known personalities, according to a study by Professor Claudia Gerhards, Ph.D., and students at the Hochschule Düsseldorf (HDE) produced in cooperation with digital strategy agency whylder. Teens dominated Germany’s Snapchat audience, the study found. Nearly two-thirds (65.7%) of users in the four …

The new Google Voice launches

The new Google Voice launches, bringing a modern look, group chat, photo sharing & more

Confirming reports from earlier this month that a Google Voice update was in the works, Google today has launched a refreshed version of its VoIP calling service on mobile and the web. Largely, the update is about giving the product a more modern look-and-feel, after having not received a major upgrade in years. But the relaunch also includes a few …

LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

LinkedIn’s Major Makeover Is Designed To Make You Want To Actually Use LinkedIn

Does it feel like the desktop-browser version of LinkedIn hasn’t changed that much in recent years? That’s because it hasn’t, at least when it comes to its overarching look and feel. The site got its last sweeping redesign back in 2012; everything since then has been incremental and evolutionary. Today, however, the kingpin of business-oriented networking—now officially part of Microsoft …

LinkedIn Launches Re-Vamped Desktop Experience

LinkedIn Launches Re-Vamped Desktop Experience

Back in September, LinkedIn gave us a first glimpse of their coming desktop refresh. which, as per LinkedIn, will deliver “a world class, elegant and sophisticated user experience”. Can it live up to that billing? Well we’re about to find out – today, LinkedIn has announced that the new desktop version is now in the process of being rolled out to …

Don't Miss These 3 Social Media Trends in 2017

Don’t Miss These 3 Social Media Trends in 2017

We’ve just finished one of the biggest social media years ever. Live video became huge, fueled by Periscopeand Facebook Live. Half-baked ideas for apps came and went. We still have no idea if Twitter will survive. 2016 planted several key seeds that will blossom in 2017. From what I can see, here are the biggest social media trends of the …

How To Optimize the New LinkedIn for Your Business

How To Optimize the New LinkedIn for Your Business

For a lot of businesses, the LinkedIn company page is an overlooked part of a digital marketing strategy. It’s understandable: LinkedIn has built its reputation on being the more straight-laced, buttoned-up version of flashier social media sites like Facebook or Twitter. That approach has largely worked, as LinkedIn filled an important niche with a focus on networking, talent acquisition, and …

5 Hot Digital Marketing Trends For 2017

5 Hot Digital Marketing Trends For 2017

Marketing technology continues to advance and deliver ever more engaging digital experiences. Here, in no particular order, are five of the biggest trends for digital marketing professionals to look out for throughout 2017. These are essential areas for them to consider as they seek to make the biggest return on their investment. With more than 1.79 billion users every month, …

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared

Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It’s not amateur hour. But did you know: But, honestly, it’s hard to find good statistics on how much referral traffic is driven from social, because, until recently, you couldn’t tell how much web traffic was coming from each individual social …