Essential Tips For Promoting Your Brand On Instagram

Essential Tips For Promoting Your Brand On Instagram

In 2012, Facebook acquired Instagram for an astounding $1 billion. Five years later, Instagram has proven to be one of the greatest and largest social media platforms in the world, competing with social media giants Snapchat, Twitter and Pinterest. These statistics are extremely interesting and display Instagram’s immense influence on the Internet. The social media platform has over 500 million …

5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. …

Five Inexpensive Tips to Get Your Startup Noticed

Five Inexpensive Tips to Get Your Startup Noticed

Congratulations on entering the space and launching your own startup! But, you know you won’t be making much out of it if it remains unnoticed. There are no magical ways for letting the world know about your super cool startup, just a few quick and inexpensive tips to help you attract new business. Make profiles on Facebook and twitter immediately …

4 ways to use LinkedIn to land your dream job

4 ways to use LinkedIn to land your dream job

Whether you’re switching positions or embarking on a PR career, finding a job can be challenging. We have the internet, which makes certain aspects of the mission easier, but it’s still hard to go through the extensive résumé and in terview processes to find that perfect position. Using the right resources can make things a lot easier. LinkedIn was built …

11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

12 Tips To Increase Social Engagement

The Power of Brand Advocates (In a World of Influencer Marketing)

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… …

Six things marketers should know about social media in Asia-Pacific

Six things marketers should know about social media in Asia-Pacific

Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country. With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region. Of course Asia-Pacific also offers great opportunities for brands to find new …

Selling Online: Detecting Your Prospect’s Buying Triggers

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There …

5 Types of Content People Love to Share

5 Types of Content People Love to Share

Content marketing is real big right now. If it wasn’t there certainly wouldn’t be bloggers earning thousands every month. And one of your biggest questions is probably how do they do it. There are basically three things you need to make money blogging: The first and the second component however go hand by hand. In order to get search engine …

The 5 Benefits of Using Video Content for Sales and Social Selling

The 5 Benefits of Using Video Content for Sales and Social Selling

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf. It is no secret that the Internet can provide you with a wealth of advertising opportunities, but it is essential to remember that some may be more effective …