Why Extremely Savvy Entrepreneurs Rely Heavily On Marketing Leverage Not Cash!

Why Extremely Savvy Entrepreneurs Rely Heavily On Marketing Leverage Not Cash!

Did you happen to read, the recent post, (and watch) the really cool “how to” video, by one of my expertcoaches Gail Gardner,(ofgrowmap.com fame) explaining, why and how, you and I, definitely need to be registered members of trello.com. Anyway, Gail’s excellent video, (which) originally appeared on her youtube channel BTW, takes you through, how and why, savvy entrepreneurs (such …

How to Build Your Network (When You Don't Know Anyone)

How to Build Your Network (When You Don’t Know Anyone)

Before my wife and I settled in Austin, TX last year, we lived in 12 apartments in nine cities over the last 10 years. And while the digital nature of my work means that much of my network is only a mouse-click away, it was definitely challenging to move to new cities like Minneapolis and Austin without knowing many people …

Blogging in 2017: How to Disrupt and Get Noticed

Blogging in 2017: How to Disrupt and Get Noticed

This is a guest contribution from Sam Warren of Rankpay The bad news is this: that boring content you’re probably peddling? It’s not worth it anymore. It has its place, but it’s not going to take you to that next level. Don’t get me wrong, it’s not your fault for going about content marketing like this. We all do. We’ve …

3 Reasons Influencer Marketing Starts with Creating the Right Content

3 Reasons Influencer Marketing Starts with Creating the Right Content

My Facebook news feed is chock full of inspirational quotes and messages from my favorite celebrities. Whether it’s a funny post from Kevin Hart or an inspirational post from Mark Cuban, I always scroll through the “feed” in the morning before getting out of bed. Then, during my lunch breaks, I scroll again to see what’s new. Finally, while I’m …

7 Reasons Why Influencer Marketing will Explode in 2017

7 Reasons Why Influencer Marketing will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

How to Make Your Digital Marketing Strategy Relevant for 2017

How to Make Your Digital Marketing Strategy Relevant for 2017

As marketers kick off the new year, they can expect some trends from last year to carry over, as well as for new ones to emerge. Having started in digital marketing in 1999, I’m familiar with shifts in how consumers use the internet, and what tactics marketers use to reach them. A seismic shift is occurring: As mobile use increases, …

Why Influencer Marketing Will Explode in 2017

Why Influencer Marketing Will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn’t Ignore It

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty. It reminded me of an interview I once read with a …