4 ways to use LinkedIn to land your dream job

4 ways to use LinkedIn to land your dream job

Whether you’re switching positions or embarking on a PR career, finding a job can be challenging. We have the internet, which makes certain aspects of the mission easier, but it’s still hard to go through the extensive résumé and in terview processes to find that perfect position. Using the right resources can make things a lot easier. LinkedIn was built …

11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

12 Tips To Increase Social Engagement

The Power of Brand Advocates (In a World of Influencer Marketing)

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… …

Six things marketers should know about social media in Asia-Pacific

Six things marketers should know about social media in Asia-Pacific

Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country. With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region. Of course Asia-Pacific also offers great opportunities for brands to find new …

Selling Online: Detecting Your Prospect’s Buying Triggers

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There …

5 Types of Content People Love to Share

5 Types of Content People Love to Share

Content marketing is real big right now. If it wasn’t there certainly wouldn’t be bloggers earning thousands every month. And one of your biggest questions is probably how do they do it. There are basically three things you need to make money blogging: The first and the second component however go hand by hand. In order to get search engine …

The 5 Benefits of Using Video Content for Sales and Social Selling

The 5 Benefits of Using Video Content for Sales and Social Selling

Whether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf. It is no secret that the Internet can provide you with a wealth of advertising opportunities, but it is essential to remember that some may be more effective …

4 things that can go wrong in an influencer campaign (and how to fix them)

4 things that can go wrong in an influencer campaign (and how to fix them)

Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators who have large social media followings to promote your brand is enticing and can be a great way to reach untapped audiences. But it’s not as easy as you think — and does not always go as …

10 Steps to Build Your Stature as an Influencer

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster your brand. Sounds good, right? But how do you go …

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success comes when your customers feel so enthusiastic, …