11 Social Media Tactics That You Should Test Today

11 Social Media Tactics That You Should Test Today

There are hundreds of social media tactics to choose from. The thing is, if you’ve been marketing for a while, you’ve probably tried most of them already. The list can go on and on. Now don’t get me wrong, all work to a degree. But if they’re that well-known, how are they going to help you stand out? The good news …

Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success

Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success

When will we ever use this in the real world? I remember hearing that question posed by students over and over again when I was in school. Now, years later, as the founder of Social Marketing Solutions, I get questions from entrepreneurs about social media and how they can convert online interactions into real world relationships that have tangible benefits …

How To Properly Identify Your Target Audience

How To Properly Identify Your Target Audience

As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn’t even hand the task off to an in-house marketing person or team. If you have the budget for a marketing department, it’s best to utilize that resource for content marketing or one-off …

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Top 3 Mistakes That Could Be Affecting Your Social Media Success

Social media marketing has been around for years now, with businesses of all sizes using it to increase their brand awareness and to connect with their audiences. However, as with any emerging market, mistakes are being made that could be affecting your social media success. In this blog post, I’m going to share 3 of the top mistakes I’ve noticed …

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

Personal branding

5 Keys to Select the Perfect Influencer for Your Brand

Every day brand come up with new ideas to improve communication with their potential clients, to boost their branding and better their company’s position in the market. Influencer marketing is one of the strategies that’s grown the most in the past few years. It’s all about selecting people with influence on the Internet to promote your brand, product or service. …

Why Extremely Savvy Entrepreneurs Rely Heavily On Marketing Leverage Not Cash!

Why Extremely Savvy Entrepreneurs Rely Heavily On Marketing Leverage Not Cash!

Did you happen to read, the recent post, (and watch) the really cool “how to” video, by one of my expertcoaches Gail Gardner,(ofgrowmap.com fame) explaining, why and how, you and I, definitely need to be registered members of trello.com. Anyway, Gail’s excellent video, (which) originally appeared on her youtube channel BTW, takes you through, how and why, savvy entrepreneurs (such …

How to Build Your Network (When You Don't Know Anyone)

How to Build Your Network (When You Don’t Know Anyone)

Before my wife and I settled in Austin, TX last year, we lived in 12 apartments in nine cities over the last 10 years. And while the digital nature of my work means that much of my network is only a mouse-click away, it was definitely challenging to move to new cities like Minneapolis and Austin without knowing many people …

Blogging in 2017: How to Disrupt and Get Noticed

Blogging in 2017: How to Disrupt and Get Noticed

This is a guest contribution from Sam Warren of Rankpay The bad news is this: that boring content you’re probably peddling? It’s not worth it anymore. It has its place, but it’s not going to take you to that next level. Don’t get me wrong, it’s not your fault for going about content marketing like this. We all do. We’ve …

3 Reasons Influencer Marketing Starts with Creating the Right Content

3 Reasons Influencer Marketing Starts with Creating the Right Content

My Facebook news feed is chock full of inspirational quotes and messages from my favorite celebrities. Whether it’s a funny post from Kevin Hart or an inspirational post from Mark Cuban, I always scroll through the “feed” in the morning before getting out of bed. Then, during my lunch breaks, I scroll again to see what’s new. Finally, while I’m …