How to Use Facebook Ads to Boost Your Best Content

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social …

Social Media Marketing 2017: What's Working Now

Social Media Marketing 2017: What’s Working Now

Understanding and using social media is a crucial part of my job, and I’m guessing it’s the same for you. Social networks are not only channels for customer support, they also provide vital distribution for our content and drive traffic back to our sites. Whenever I need to get a more granular view of recent developments, I always turn to …

Mobile Local Marketing: Reaching the Mobile Customer

Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with …

Why Podcasting Matters to Marketing [Infographic]

Why Podcasting Matters to Marketing [Infographic]

If you’re looking for a new marketing strategy, podcasts are a great answer. Podcasts are versatile, powerful, and informative. Plus, with multiple hosting platforms available, you can expand your brand awareness many times over. With so much potential in one marketing medium, it’s a wonder that every marketer doesn’t have their own podcast. In the meantime, this is why you …

How to Use LinkedIn for Social Selling

How to Use LinkedIn for Social Selling

Social media is a marketplace of potential buyers, so how are you selling to them? Recruiters sell socially every day, proactively headhunting their next superstar candidate from LinkedIn and marketing roles to them. This strategy is the same whether you’re selling a role, product or service, so how do you implement social selling in a B2B organisation? What social networks should you use? How can you help people to visualise your …

Thought Leadership: How to Become Known to People Who Matter

Thought Leadership: How to Become Known to People Who Matter

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? To explore how to become known, I interview Mark Schaefer. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media …

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing

Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019. However, marketers’ approach to content marketing needs to …