Are Influencers Journalists? The Power of Backpack Journalism

Are Influencers Journalists? The Power of Backpack Journalism

Journalists wear several hats nowadays. From reporting to photography, those in the industry are expected to multitask. And with both digital and print publications struggling to find a space in this new landscape, the backpack journalist is expected to hustle and be quick on their feet. This means they must be creative in how they package their content. Backpack journalism …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …

Branding & Content Marketing Go Together

3 Content Marketing Goals Your Business Can Achieve

The key to content marketing success is developing a strategy that suits your goals and aligns with your brand. When content marketing made its debut, brands in publishing and journalism-related industries were quick to jump on board. After all, it gave them a unique opportunity to showcase their writing skills while establishing themselves as industry leaders. But it didn’t take …