5 Ways To Get Started With Content Marketing

5 Ways To Get Started With Content Marketing

The adoption of content marketing practices is rising quickly, and if you’re ready to figure out how to use it for your business you’re in the right place.  Content marketing will deliver real benefits for your business such as visibility, brand awareness, and reputation. Take a look at these 5 ways you can get started as you launch a structured …

Personal branding

Personal branding, your differentiation and value added for your professional life

We often get confused about what our personal is and its value for our professional life. Which social networks is it appropriate to post material for one or the other? How do you keep the two as separate as possible? Should our private, personal, and professional lives be kept separate and if so why? ¨There are ways to at least …

9 Things You Can Learn About Your Audience From Social Listening

9 Things You Can Learn About Your Audience From Social Listening

Show me your audience and I will tell you everything about your company. OK, maybe not everything, but their opinions and behavior provide a valuable source of knowledge about your business and its condition both in present and in the future. Clients and prospects are like a reflection of your firm’s potential. Therefore, it is worth spending time on getting …

How Follower Quality Affects Your Influencer Marketing

How Follower Quality Affects Your Influencer Marketing

Followers are the underlying factor of every social platform. Without followers, what is the point in creating content in the first place? The basic need of any influencer is to get followers who consume this content and engage with the channel. It might seem very basic and needless to define the follower concept, but it is important to have a very …

10 Questions to Ask Before Hiring a Social Media Consultant

10 Questions to Ask Before Hiring a Social Media Consultant

Today, more than ever, people are leaving in-house marketing jobs, choosing instead to begin their own consulting business. Even I did it – after 12 years in corporate America, working in-house as a senior marketing manager, I chose to break off on my own and open my own consulting company. There are both pros and cons for small businesses looking …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. You see, no matter how good the messaging and content that you create …

How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks acheter cialis en pharmacie. This is a highly effective way to build fans, to interact with your visitors and to gain more visitors to your site. Content marketing, on the other hand, means adding blog posts and articles to your website so that you can …

5 Ways to Stand Out from Other Salespeople

5 Ways to Stand Out from Other Salespeople

Your job is to sell, right? Your product is pretty good, maybe even great… right? This should be easy, right? Competition is fierce. No great idea goes uncopied. No decent company is in the game to lose, and it is blatantly obvious who the most valuable buyers are. That’s why most of them will do almost anything to avoid clueless, …

Content Marketing Strategy: Considering Existing vs. New Customers

Content Marketing Strategy: Considering Existing vs. New Customers

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content marketing created for new vs. …