5 Ways to Stand Out from Other Salespeople

5 Ways to Stand Out from Other Salespeople

Your job is to sell, right? Your product is pretty good, maybe even great… right? This should be easy, right? Competition is fierce. No great idea goes uncopied. No decent company is in the game to lose, and it is blatantly obvious who the most valuable buyers are. That’s why most of them will do almost anything to avoid clueless, …

Content Marketing Strategy: Considering Existing vs. New Customers

Content Marketing Strategy: Considering Existing vs. New Customers

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content marketing created for new vs. …

Working Together in Perfect Harmony: Digital Advertising + Content

Working Together in Perfect Harmony: Digital Advertising + Content

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Oddenlikes to say: But the kingdom iscrowded. According to Content Marketing Institute (CMI) and MarketingProf’s 2016 benchmark reports,88% of B2B marketersand76% of B2C marketerssay they …

Forging a Destiny of Social Media Influence in Your Industry

Forging a Destiny of Social Media Influence in Your Industry

What does success really, truly look like in the world of social media marketing? Simply put; influence. Successful brand pages quite openly exploit the influence that they have on their audience for their own gain. Trouble is, building social media influence is easier said than done. You can’t buy it. It won’t come as the result of some innovative new web …

A Best Practice Guide to Social Media Marketing

A Best Practice Guide to Social Media Marketing

In a data-driven digital era, knowledge is synonymous with success. The more detailed your insights, the more easily you’ll be able to identify the strengths and weaknesses within the social specialism, and refine your approach. Thankfully, there are an abundance of social listening tools that you can use to leverage essential information that will inform and enhance your social media …

What Storytelling Means for Industry Influencers

What Storytelling Means for Industry Influencers

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what I am not advocating. Marketing …

Are Younger Generations Dictating the Path of Influencer Marketing?

Are Younger Generations Dictating the Path of Influencer Marketing?

No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to Pew Research, 82 percent of US adults age 18-29 actively use Facebook, though …

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content Whoever you think is your target audience, make sure that they really are. Image credit: Geber86 | Getty Images —Shares January 20, 2017 When I was working at a dotcom startup, my company was so sure we had our target audience pegged down that we drew a wall-sized portrait of a representative …