What Micro-Influencers Can Do For You

What Micro-Influencers Can Do For You

Micro-influencer—what’s that? Along with influencer marketing, micro-influencer is the term all modern marketers have added to their repertoire. Nevertheless, what does micro-influencer mean and how can brands benefit? Though there isn’t a standard definition for the term (yet), I like how Forbes defines it, “More and more, brands are turning to people with far fewer numbers and followers—sometimes even as …

Why Aren't Brands Embracing B2B Influencer Marketing?

Why Aren’t Brands Embracing B2B Influencer Marketing?

Here’s an interesting statistic: 94% of brand marketers who used influencer marketing believe it’s effective. That’s pretty impressive and shows there’s probably something to this marketing tactic. This data comes from an Adweek article citing a survey of 170 CPG, retail, media, and agency marketers. But here’s the problem: where’s the data about whether or not influencer marketing works for …

What’s the state of influencer marketing in 2017?

What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers. At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing …

What’s the state of influencer marketing in 2017?

What’s the state of influencer marketing in 2017?

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers. At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing …