Use Your Personal Brand to Strengthen Your Leadership Identity

Use Your Personal Brand to Strengthen Your Leadership Identity

So defining your leadership identity starts by defining your personal brand. You can’t turn around your business until you turn around yourself. Understanding who you are and what you solve for is how your leadership will define the evolution of the business in the new normal. The concept of personal branding — the idea that success comes from how you …

In B2B industries

In B2B industries, investment in customer marketing will grow in 2017

Business-to-business ‘customer marketers’ may be the new rising stars in the marketing department, with 93% of organizations expecting to build up their customer marketing efforts this year, while 62% will increase their staff or budgets in this area in 2017. According toThe State of Customer Marketing 2017, out of over 200 marketing leaders primarily from B2B companies surveyed, companies identified …

6 Key Leadership Habits Required For Entrepreneurs

6 Key Leadership Habits Required For Entrepreneurs

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, considering the political debacles, record business bankruptcies, and executive fraud cases. If …

4 Tips for Persuading People by Listening to Them

4 Tips for Persuading People by Listening to Them

The leader of any business must come to grips with the following reality: You are the product or service you are selling. For entrepreneurs, that means that you are selling all the time, including with “internal” audiences like staff, vendors and investors. Your goal is to transfer the confidence and conviction you have in your company to everyone in its orbit. …

12 Emerging Influencer Marketing Trends for Social Media to Watch

12 Emerging Influencer Marketing Trends for Social Media to Watch

Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. At a time when changes are occurring at an accelerated pace, it appears increasingly risky to predict what is coming. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and distribution of content. We can …

3 of the Biggest Mistakes Leaders Make in Personal Branding

3 of the Biggest Mistakes Leaders Make in Personal Branding

As a leadership coach and business consultant, I am always on the lookout for the most effective resources that I can find so that I can help my clients with their leadership development and business strategies. Recently I picked up The Brand Mapping Strategy: Design, Build and Accelerate Your Brand by Karen Leland. Leland, the founder of Sterling Marketing Group, …

These 10 Leadership Habits Have Been Found in the World's Best Leaders

These 10 Leadership Habits Have Been Found in the World’s Best Leaders

If you’re not familiar with the leadership movement known as servant leadership, you might want to grab a cup of java and pull up a chair. This may just transform how you lead your tribe moving forward. What we are finding is that organizations around the world are changing their attitudes toward leadership. Yes, it’s been written and talked about …

4 Content Marketers Experimenting Their Way to Engagement

4 Content Marketers Experimenting Their Way to Engagement

With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd?  One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.  Lean employs an Ideas —> Code —> Data loop to ship code, then …

Why Recognition Is A Leaders Number One Tool For Boosting Results

Why Recognition Is A Leaders Number One Tool For Boosting Results

I was working with a new coaching client, and we were discussing how she could look to move her leadership to the next level to get more out of her team and get them to be inspired. I suggested that she should look to use recognitionmore. To thank her team for the work they did, tell them a good job. …