3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content

3 Considerations for Increasing Engagement With Your Content Whoever you think is your target audience, make sure that they really are. Image credit: Geber86 | Getty Images —Shares January 20, 2017 When I was working at a dotcom startup, my company was so sure we had our target audience pegged down that we drew a wall-sized portrait of a representative …

Increase Your Online Visibility

Increase Your Online Visibility

Grimes Social Media Promotions Are you too busy to manage your social media profile? Do you need more online exposure? Are you using Social Media as your primary marketing platform? ​ HOW WE CAN HELP ​We know how to launch excitement about your social media persona or brand. If you don’t have active social media pages, we pump new fans, followers and users …

How to Embrace the Future of B2B Influencer Marketing

How to Embrace the Future of B2B Influencer Marketing

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined — especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of …

To get content right

To get content right, you must enable sales

Most organizations have a boatload of content these days. But a disconnect with the needs of sales renders that content to low value status. Barb Mosher Zinck shares fresh insights on how to avoid that fate – and how marketing can enable sales with content done right. I had the opportunity to watch a few webcasts from the Content Summit …

10 Questions to Ask Before Hiring a Social Media Consultant

10 Questions to Ask Before Hiring a Social Media Consultant

Today, more than ever, people are leaving in-house marketing jobs, choosing instead to begin their own consulting business. Even I did it – after 12 years in corporate America, working in-house as a senior marketing manager, I chose to break off on my own and open my own consulting company. There are both pros and cons for small businesses looking …

The 3 Cs Of 2017:  Content

The 3 Cs Of 2017: Content, Commerce, And Customer Experience

If 2016 could be summed up, it would be the year of data. For months we’ve discussed it, watched CMOs invest in it, and listened endlessly to people talking about its synergy with creativity. At the end of it all, we find ourselves with heaps of data—and probably not enough to show for it. That’s why 2017 will be different, …

What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. You see, no matter how good the messaging and content that you create …