B2B influencers make strides on LinkedIn with focus on what works and what doesn't

B2B influencers make strides on LinkedIn with focus on what works and what doesn’t

With a number of B2B industry leaders standing out amongst a total of 160,000 articles published on the LinkedIn network weekly, influential marketers focusing on management, culture, marketing and social have gained larger followings with 64 times more comments, 52 times more likes, and 24 times more shares on their articles than average users, LinkedIn reports.Each of LinkedIn’s top writers …

Now is the time to fix your LinkedIn profile—here's why

Now is the time to fix your LinkedIn profile—here’s why

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?  You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three …

Small Business Social Media Tips & Strategies from 40 Experts

Small Business Social Media Tips & Strategies from 40 Experts

So you are a small business and you want to start in the world of social media.  But you are probably thinking where do you start, which network should you be on, what types of things should you be sharing and how do you do it correctly? Search for the answers no longer as we asked 40 Social Media Experts …

7 Creative Ways to Use Social Media for PR

7 Creative Ways to Use Social Media for PR

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in …

Articles or updates: A LinkedIn primer for content marketing

Articles or updates: A LinkedIn primer for content marketing

For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed70 percent of CEOsuse only one social media network. Unsurprisingly, LinkedIn is the clear winner – it’s the platform of choice for a majority of executives. LinkedIn even surpassed Facebookas the social platform of choice among B2B marketers …

4 Ways To Maximize Value From Your Content Marketing

In fact,90% of B2B marketers said they used content marketing to reach and retain loyal customers last year.It’s undeniably one of the most effective ways for companies to attract qualified prospects, create value for customers, and build an army of brand ambassadors. That’s why the Brandfolder marketing team decided to prioritize our content marketing strategy in 2015.The result is that …

How To Optimize the New LinkedIn for Your Business

How To Optimize the New LinkedIn for Your Business

For a lot of businesses, the LinkedIn company page is an overlooked part of a digital marketing strategy. It’s understandable: LinkedIn has built its reputation on being the more straight-laced, buttoned-up version of flashier social media sites like Facebook or Twitter. That approach has largely worked, as LinkedIn filled an important niche with a focus on networking, talent acquisition, and …

How To Use Social Media On A Small Business Budget

How To Use Social Media On A Small Business Budget

If you’re the owner of a small business or a start-up, chances are you’re running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple and easy ways to make your brand stand out with a rock bottom, or almost free budget. Many of the …

The Right Way to Network on Social Media

The Right Way to Network on Social Media

In their book Start Your Own Business , the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors discuss the essential ways you should start promoting your business on social media. The days of in-person …