How to Master Social Media Marketing for Small Businesses

How to Master Social Media Marketing for Small Businesses

For the most part, social media is a strong marketing tool that will help small businesses grow tremendously while having to spend less or even nothing at all. In terms of the amount of reach that social media could give, there’s no reason to second guess in using it for increasing a small businesses’ presence. There’s a wide range of …

20 Benefits Of Using Social Media For Business

20 Benefits Of Using Social Media For Business

Benefits of using social media for business can do deep impact for small businesses and large-scale businesses. Social Media Marketing (SMM) is a form of advertising for your brand, can introduce new products and business towards people from social media. This article basic objective will be the benefits of using social media, but before heading to it, we’ll take a …

How to Rise Above the Social Media Noise in 2017

How to Rise Above the Social Media Noise in 2017

The key to success in social mediais not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and …

Personal Branding: Building Your Brand of Gold

Personal Branding: Building Your Brand of Gold

To many people, the obvious examples of a “brand” means things such as the smiling faces of realtors decorating benches at bus stops or the over-caffeinated car salespeople in Stetson hats on local TV. It has never been a top priority for salespeople or marketers to actively and deliberately build a personal brand–either for the individuals themselves or the organizations …

Influencer Marketing in B2B: Why Video is the Way to Go

Influencer Marketing in B2B: Why Video is the Way to Go

B2B marketers have had a notoriously tough time with successfully integrating social media strategies into their digital blueprint; especially when it comes to influencer marketing. Instagram influencer posts don’t seem to provide the same impact as they do for B2C organizations, Snapchat takeovers see minimal results, and visibility on places like Facebook and Twitter continues to decrease. This has been …

SAP's Top Social Sellers Have a Quota Achievement of Over 160%

SAP’s Top Social Sellers Have a Quota Achievement of Over 160%

In 2014, SAP did a pilot to prove the hypothesis that social selling works. Three years later, the company has trained more than 5,000 sellers who are achieving success. eMarketer’s Jillian Ryan spoke with Malin Liden, vice president at SAP Experience, about how the company approaches social selling, why training is so important and how its top sellers have a …

Why Every CEO Should Have a Social Media Presence

Why Every CEO Should Have a Social Media Presence

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social …

3 Reasons Your Business Should Use Social Media Marketing

3 Reasons Your Business Should Use Social Media Marketing

There are many businesses who’ve read the title, and I can hear the knee-jerk reactions as if I’m there myself, “We’re already doing social media marketing!” Almost all of the responses I’m “hearing” are the exact sentence above; the only difference is in the mixture of tones. Some of the voices I hear are coming from a defensive tone, as if …

6 Power Plays To Becoming a Brand Ambassador

6 Power Plays To Becoming a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers. It looks great on a …

How To Get Warm

How To Get Warm, Inbound Sales Leads on LinkedIn

As the wave of new LinkedIn features hits your desktop, take note of the platform’s revamped “Notifications” tab, which is a key site feature that is going to make winning new business on the platform much easier. Behind the profiles of LinkedIn’s nearly 500 million users are real professionals, including your ideal clients. And when it comes to selling on …