3 Reasons Influencer Marketing Starts with Creating the Right Content

3 Reasons Influencer Marketing Starts with Creating the Right Content

My Facebook news feed is chock full of inspirational quotes and messages from my favorite celebrities. Whether it’s a funny post from Kevin Hart or an inspirational post from Mark Cuban, I always scroll through the “feed” in the morning before getting out of bed. Then, during my lunch breaks, I scroll again to see what’s new. Finally, while I’m …

The New LinkedIn Looks Just Like Facebook. Smart Move.

The New LinkedIn Looks Just Like Facebook. Smart Move.

Linkedin just gave its desktop UI the full Beverly Hills makeover. This wasn’t a nip-and-tuck or a light rhinoplasty. It was a shave-some-bone-and-redistribute-some-toochis-fat overhaul to make the professional social network look like its frenemy, Facebook. It is a welcome upgrade to a kludgy design that even company co-founder Reid Hoffman once conceded “needed work.” The site is cleaner, faster, and a whole lot easier …

20 Ways to Grow Your FB Live Audience

20 Ways to Grow Your FB Live Audience

In April 2016, Facebook launched its new Facebook Live (FB Live) feature. Like competitors Meerkat and Periscope, FB Live features streaming video. Users tap the live stream icon on their smartphones and use the phones to broadcast to their timeline. The current system has a 30 minute limit. After broadcasting live, users can then save the video to their timeline. …

3 Questions To Ask Before You Create a Facebook Ad

3 Questions To Ask Before You Create a Facebook Ad

Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side of a bus, or inserts in your newspaper, businesses are always vying for your attention. Facebook is no different. Facebook started supporting advertising soon after it launched in February 2004. As the platform has grown and matured over the last decade, so have …

15 Experts Reveal How To Explode Your Organic Facebook Reach

15 Experts Reveal How To Explode Your Organic Facebook Reach

You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar story for most people sharing content on Facebook. …

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Whether you or your brand have been running campaigns on social media since the days of MySpace’s Top 8, or whether you’re new to the game, there’s some important self-inventory you need to take before you put a single marketing dollar toward social media. As important as the quality of campaign content is, choosing the right social channel to run …

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

11 Reasons Your Facebook Ads Aren’t Connecting with Consumers

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a …

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, …

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Need a better content strategy? Create your 2017 social media calendar with our NEW Infographic. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing …